Claims
530 verified claims with citations and provenance.
All claims
Brigit reached $100M in revenue
Brigit achieved $100 million in revenue as reported in April 2024.
Upbound formerly known as Rent-A-Center
Upbound Group Inc. was formerly known as Rent-A-Center, Inc.
Kevin Durant invested in Brigit through Thirty Five Ventures
Kevin Durant's investment firm Thirty Five Ventures invested in Brigit in January 2021.
Upbound Group stores opt-out choices via cookies
Opt-out choices are stored via cookies and may be lost if cookies are cleared or blocked.
Acima requires 3 months of income history
Acima requires 3 months of income history with current source of income for approval.
Tandem Theory publishes marketing trend reports
Tandem Theory produces and publishes marketing trend reports under the 'Tandem Pulse' series.
Tandem Theory has active job openings
Tandem Theory is actively hiring and has current job openings available
Texas Health Resources has more than 400 locations
Texas Health Resources operates more than 400 locations.
Hamel Kothari grew up in Lowell, Massachusetts
Hamel Kothari grew up in a low-income household in Lowell, Massachusetts.
Tandem Theory CSO shared insights with QSR Magazine
Tandem Theory's Chief Strategy Officer shared insights about gamification in restaurant marketing with QSR Magazine.
Acima partners with 11,000+ retailers
Acima has partnerships with more than 11,000 retailers.
Acima announced exclusive partnership with iFIT in April 2024
Acima Leasing announced an exclusive lease-to-own partnership with iFIT in April 2024.
Rent-A-Center offers rent-to-own furniture, appliances, and electronics
Rent-A-Center provides rent-to-own services for furniture, appliances, electronics and computers.
Acima enables shopping for brand-name products
Customers can shop for brand-name products using Acima's service.
Megan Flynn named to Dallas Business Journal C-Suite Awards
Tandem Theory's Chief Strategy Officer Megan Flynn received a C-Suite Leader Award from Dallas Business Journal in February 2025.
Acima leases merchandise for personal, family, or household use
Acima Leasing provides lease services for merchandise intended for personal, family, or household use to consumers.
Rent-A-Center provides customer service contact options
Rent-A-Center offers customer service through both online contact forms and phone calls.
Brigit has over 12 million users
Brigit has over 12 million users who trust the platform to improve their financial health.
Acima requires minimum $300 cost for lease eligibility
Items must cost at least $300 each to be eligible for lease through Acima.
Brigit Instant Cash is not credit or a loan
Brigit Instant Cash is not credit and any advance obtained through it is not a loan.
Upbound Group has a Compliance Officer
Upbound Group, Inc. has a Compliance Officer that can be contacted regarding the Supplier Code.
Brigit requires supported bank account with 90-day transaction history
Users must have a checking account with Brigit's supported banks that allows third-party data aggregators to view 90 days of transactions.
Brigit provides identity theft protection up to $1 million
Brigit offers identity theft protection coverage up to $1 million along with full credit reports.
Standard delivery takes 2-3 business days
Standard cash advance delivery takes 2-3 business days and is free.
Tandem Theory uses hello@tandemtheory.com as contact email
Tandem Theory's contact email address is hello@tandemtheory.com.
Get It Now! and Home Choice operate more than 50 stores in Wisconsin and Minnesota
Get It Now! and Home Choice operate more than 50 stores in Wisconsin and Minnesota.
Purchase abandonment due to trust issues
45% of consumers abandon purchases because of a lack of trust.
Brigit shares customer information for everyday business purposes
Brigit shares customer personal information for everyday business purposes such as processing transactions and maintaining accounts.
Rent-A-Center partners with largest US tire distributor
Rent-A-Center has partnered with the largest tire distributor in the US to provide tire rental services.
Upbound Group uses cookies to store opt-out preferences
Opt-out choices on Upbound Group's website are stored via cookies and may be lost if cookies are cleared or blocked.
Upbound Group shares information with partners and affiliates
Upbound Group collects and shares information with market research firms, affiliates, subsidiaries, joint ventures, and other commonly controlled companies.
Rent-A-Center carries Dell, HP, and Asus computer brands
Rent-A-Center offers computers from the brands Dell, HP, and Asus through their rent-to-own program.
Upbound requires supplier code compliance
Upbound suppliers are subject to a Supplier Code of Conduct as a condition of doing business with the company.
Tandem Theory Publishes 2025 Consumer Trends Report
Tandem Theory released 'Tandem Pulse: 2025 Consumer Trends' report in January 2025 titled 'Navigating the Year of Contradictions'.
Rent-A-Center organizes web assets in versioned bundles
Rent-A-Center's website uses a bundle system with version number 3731 for organizing static assets.
Tandem Theory published Tandem Pulse report on AI and brands
Tandem Theory published a marketing trend report titled 'Tandem Pulse: How Brands Can Win Consumers with AI' on May 20, 2025.
Acima prohibits leasing of services
Acima does not lease services such as extended warranties, installation, or repairs.
Company headquarters located in Dallas, Texas
Tandem Business Strategies, LLC is located at 15400 Knoll Trail Dr. #503, Dallas, Texas 75248
More than three-quarters of Americans live paycheck to paycheck
More than three-quarters of the American population live paycheck to paycheck.
Rent-A-Center offers rent-to-own deals on multiple product categories
Rent-A-Center provides deals on furniture, electronics, appliances and gaming PCs through rent-to-own arrangements.
Automotive industry faces 25% tariff on imports
The automotive industry faces a 25% tariff on imported vehicles and parts affecting supply chains worth $460 billion annually.
Upbound Group operates Rent-A-Center business
Upbound Group operates a Rent-A-Center business that offers omni-channel lease-to-own solutions for home furnishings and durable goods.
Rent-A-Center provides customer service contact options
Rent-A-Center offers customer contact services for support inquiries.
Michael Kors achieved 95% customer satisfaction with AI system
Michael Kors achieved a 95% customer satisfaction rate through AI-powered customer engagement across multiple channels.
Michael Kors reduced response times by 83% with AI chatbot
Michael Kors achieved an 83% reduction in response times using AI-powered chatbot and CRM integration.
Brigit subscription required for Credit Builder
A Brigit subscription is required to use the Credit Builder service.
Brigit registered with California DFPI as Income-Based Advance Provider
Brigit is registered with the California Department of Financial Protection and Innovation as an Income-Based Advance Provider under the California Consumer Financial Protection Law
Tandem Theory uses Elementor for web design
The tandemtheory.com website utilizes Elementor CSS styling framework for its web pages.
Minimum age requirement of 18 years old
Applicants for the Acima Classic Credit Mastercard must be at least 18 years old.
Payment history reported to three major credit bureaus
Payment history with the Acima Classic Credit Mastercard is reported to all three major credit bureaus.
Brigit recognized on Forbes Fintech 50 list in June 2022
Brigit was recognized as the future of personal finance on Forbes Fintech 50 list in June 2022.
Acima offers flexible leasing options
Acima provides flexible leasing options for brand-name products.
Credit Builder offers up to $1 million identity theft protection
Brigit provides up to $1 million in identity theft protection as part of their services.
Tandem Theory has worked with Upbound for over 20 years
Tandem Theory has helped Upbound brands acquire new customers and grow existing ones for more than 20 years.
Upbound Group provides opt-out rights for data sales
California and Virginia residents have the right to opt out of Upbound Group sharing their personal information with third parties for value.
Rent-A-Center offers pre-approval for top brands including Ashley and Samsung
Rent-A-Center provides pre-approval services for top brands including Ashley and Samsung.
Brigit saved members over $2 billion in fees
Brigit has saved their members over $2 billion in fees total.
Brigit operates in all 50 states
Brigit serves members in 50 states.
Upbound Group operates under CCPA and VCDPA privacy laws
Upbound Group, Inc. is subject to California Consumer Privacy Act and Virginia Consumer Data Protection Act regulations for residents of those states.
Privacy Policy last updated July 16, 2025
Brigit's Privacy Policy was last updated on July 16, 2025.
Rent-A-Center operates physical store locations
Rent-A-Center has multiple store locations that customers can find.
Astra theme version is 4.8.10.1736833559
The current version of Astra theme is 4.8.10.1736833559.
Brigit provides financial wellness content and tips
Brigit operates a blog providing financial wellness tips covering budgeting, credit, saving, smart spending, and earning topics.
Rent-A-Center offers flexible payment schedules without long-term commitments
Rent-A-Center allows customers to set their payment schedule without long-term commitments and provides upgrade flexibility.
Brentt Mellon works as maintenance planner in Ohio
Brentt Mellon works in Ohio as a maintenance planner for a global refractory company.
Acima mobile app provides access to Amazon, Best Buy, and Walmart
Through Acima's mobile app, customers can shop at Amazon, Best Buy, and Walmart.
Tandem Theory serves food service and retail brands
Tandem Theory helps leading food service and retail brands with marketing solutions.
Acima provides 12+ month lease agreements
Acima provides lease agreements of 12 months or longer for customers to review and sign.
Brigit has 4.7+ rating with 562k reviews
Brigit has a 4.7+ rating with 562,000 reviews on App Store and Google Play
Many Americans lack $400 for emergencies
Many Americans don't have $400 saved away for emergencies.
Tandem Theory website implements responsive design
The tandemtheory.com website uses responsive CSS with breakpoints for tablets (1024px) and mobile devices (767px).
Bridge IT, Inc. operates hellobrigit website
Bridge IT, Inc. operates the website located at www.hellobrigit.com and associated services.
Tandem Theory ranks on Inc. 5000 for fifth time
Tandem Theory ranks on the 2024 Inc. 5000 list for the 5th time, announced on August 13, 2024.
Acima partners with retail stores
Acima works with retail partners where customers can shop using their leasing service.
Brigit charges no late fees
Brigit does not charge late fees according to their service description
Acima partners directly with some retailers
Acima partners directly with some retailers on Acima MarketPlace to offer integrated checkout experience.
Rent-A-Center operates multiple store locations
Rent-A-Center has multiple physical store locations that customers can find.
Brigit is based in New York City
Brigit is a holistic financial health app based in New York City, New York.
Tom Millweard serves as President
Tom Millweard is the President of Tandem Theory.
Brigit holds California CCFPL Registration for Income-Based Advances
Brigit holds California Consumer Financial Protection Law Registration for Income-Based Advances with ID 04-CCFPL-2429907-3473890
Acima requires basic information and income history for application
Acima's application requirements include basic information, an active checking account, and 3 months of income history with $750+.
Customer contact email is [email protected]
Bridge It, Inc. provides [email protected] as the contact email address for customer inquiries and privacy-related requests.
RACFI has more than 440 franchised stores in the United States
RACFI has more than 440 franchised stores in the United States.
Coastal Community Bank provides Brigit Credit Builder accounts
Brigit Credit Builder accounts are provided by Coastal Community Bank, Member FDIC – NMLS ID 462289
Brigit guarantees customer care response within 24 hours
If Sonny cannot resolve an issue, customers are routed to a Customer Care Associate and receive a response within 24 hours
Requires 3 recurring deposits from same source
Brigit requires users to have at least 3 recurring deposits from the same employer or source to qualify.
Brigit requires US citizenship or legal residency
To use Brigit services, users must be a US citizen or legal US resident and at least 18 years old.
Rent-A-Center operates without requiring credit checks
Rent-A-Center provides services without requiring credit checks from customers.
Upbound Group maintains separate privacy policies for different jurisdictions
Upbound Group has separate Privacy Policy for Virginia and California Privacy Policy documents for residents of those states.
Megan Flynn holds Chief Strategy Officer position at Tandem Theory
Megan Flynn serves as Chief Strategy Officer at Tandem Theory.
Tandem Theory has 120+ full-time experts
Tandem Theory employs more than 120 full-time experts.
Tandem Theory Publishes AI and Consumer Marketing Report
Tandem Theory published a marketing trend report called 'Tandem Pulse: How Brands Can Win Consumers with AI' in May 2025.
Brigit serves over 12 million users
More than 12 million people use Brigit to improve their financial health.
Acima requires three months income history
Acima requires applicants to have at least three months of income history with their current income source.
Brigit has 4.7+ rating with 562k reviews
Brigit has a 4.7+ rating with 562,000 reviews on App Store and Google Play combined.
Rent-A-Center offers rent-to-own computers
Rent-A-Center provides rent-to-own desktop and laptop computers from Dell, HP, and Asus brands.
Finance Helper is part of Brigit Free plan
Finance Helper is included as part of the Brigit Free plan offering.
Acima prohibits leasing of clothing and consumables
Acima prohibits leasing clothing, apparel, consumables, and gift cards.
Tandem Theory helps brands convert and grow customers
Tandem Theory helps leading brands convert new customers and grow existing ones through analytics, strategy, creative, media, and technology.
Acima operates through over 15,000 retail stores
Acima has more than 15,000 stores in their retail network, including major retailers and local businesses, plus many online stores.
Upbound Group provides opt-out rights to California and Virginia residents
California and Virginia residents have the right to opt out of personal information sales under CCPA and VCDPA laws.
Card delivery within 14 business days if approved
If approved, the Acima Classic Credit Mastercard will be mailed and should be received within 14 business days of approval.
Brigit is a financial wellness app for Americans
Brigit is a financial wellness app helping Americans build a brighter financial future, get cash, build credit, budget better, and find side gigs.
Rent-A-Center offers clearance items for rent-to-own
Rent-A-Center operates a clearance section for rent-to-own furniture, electronics and other products.
Consumer trust is critical for brand choice
88% of consumers say trust is critical when choosing a brand.
Acima named exclusive lease-to-own provider by Big Brand Tire and Service
Acima was named the exclusive lease-to-own provider by Big Brand Tire and Service on June 6, 2023.
Tandem Theory RSS feed updates hourly
The Tandem Theory RSS feed is configured to update on an hourly basis.
Rent-A-Center offers rent-to-own furniture, appliances, and electronics
Rent-A-Center provides rent-to-own services for furniture, appliances, electronics, and computers.
Acima Leasing was established in 2010
Acima Leasing was established in 2010.
Credit Builder offers 24-month loans
Brigit's Credit Builder helps users open a 24-month loan with funds kept in a locked deposit account.
Acima leases merchandise for personal, family, or household use
Acima leases merchandise for personal, family, or household use to consumers including furniture, mattresses, appliances, electronics, and more.
Upbound Group operates Brigit financial health app
Upbound Group's Brigit business operates a financial health app that helps customers budget, access early wages, and build credit.
Rent-A-Center carries LG, Samsung, and Nintendo brands
Rent-A-Center offers electronics from brands including LG, Samsung, and Nintendo.
Brigit Credit Builder minimum payment is $1 per month
Users can build credit with Brigit Credit Builder by saving as little as $1 per month.
Rent-A-Center offers pre-approval for top brands
Rent-A-Center provides pre-approval services for top brands including Ashley and Samsung.
Brigit has 4.7+ rating with 562k reviews
Brigit has a 4.7+ star rating with 562,000 reviews on the App Store and Google Play.
Hamel Kothari recognized on Forbes 30 Under 30 list
Hamel Kothari was recognized on Forbes 30 Under 30 list in December 2021.
Tandem Theory published AI CRM personalization article
Tandem Theory published an article titled 'Precision at Scale: How AI is Reshaping CRM Personalization' on May 5, 2025.
Rent-A-Center provides Spanish language support
Rent-A-Center offers Spanish language options for customers.
Concora Credit mailing address for payments
Payments for the Acima Classic Credit Mastercard can be mailed to Concora Credit at PO Box 96541 Charlotte, NC 28296-0541.
Brigit uses 256-bit encryption
Brigit secures user data with 256-bit encryption, the same level used by banks.
Acima requires active checking account with $750 monthly income
Acima requires an active checking account with at least $750 of income per month as a basic requirement.
Acima requires active checking account and income history for application
Acima application requirements include an active checking account and 3 months of income history with $750 or more.
RACFI has more than 440 franchised stores
RACFI has more than 440 franchised stores in the United States including Rent-A-Center and RimTyme locations.
Acima requires minimum age of 18
Acima requires applicants to be 18 years old or older to qualify for their services.
Acima announces exclusive collaboration with Bob's Discount Furniture
Acima and Bob's Discount Furniture announced an exclusive collaboration to provide lease-to-own solutions on December 3, 2025.
Acima application decisions received within seconds
Application decisions for Acima services are received within seconds.
Acima lease terms are 12, 18, or 24 months
Acima lease agreements allow customers to own merchandise in 12, 18, or 24 months if they make all renewal payments.
Acima offers lease-to-own solutions without requiring perfect credit
Acima Leasing provides flexible lease-to-own solutions that help customers take home items without needing perfect credit.
Rent-A-Center operates with physical store locations
Rent-A-Center has physical store locations that customers can find.
Tandem Theory serves as AOR for Texas Health Resources
Tandem Theory serves as agency of record (AOR) for data-driven strategy and creative for Texas Health Resources.
Tandem Theory uses Poppins font family
The tandemtheory.com website employs Poppins font family for headings and pagination elements.
Acima offers instant approval for customers
Acima provides instant approval for customers to shop at participating retail stores.
Acima app provides lease management functionality
The Acima app allows online and in-store shopping with lease management capabilities.
Tandem Theory business contact email
Tandem Theory's business contact email is HELLO@TANDEMTHEORY.COM
Upbound Group makes current Code version accessible on corporate website
Upbound Group makes the current version of their Supplier Code accessible from their corporate website.
Typical overdraft fee amount is $34
Banks typically charge about $34 per overdraft transaction
Tandem Theory offers creative services
Tandem Theory's creative team provides brand strategy & messaging, creative design, copy development, motion graphics production, social content development, SEO content creation at scale, and content planning & execution.
Brigit has over 9 million members
Brigit has over 9 million members according to their website description
Upbound Group has subsidiaries, affiliates and divisions
Upbound Group, Inc. has subsidiaries, affiliates and divisions.
Acima API is organized around REST architecture
Acima's API is organized around REST with predictable, resource-oriented URLs and uses HTTP response codes to indicate API errors.
Brigit provides paid parental leave
Brigit offers paid parental leave as an employee benefit.
Upbound Group operates Rent-A-Center business
Upbound Group, Inc operates a Rent-A-Center business offering omni-channel lease-to-own solutions.
Brigit uses 256-bit encryption for financial information protection
Brigit uses 256-bit encryption to protect financial information, which is the same encryption standard used by banks.
Upbound uses Work Sans font family
Upbound's website styling extensively uses Work Sans as the primary font family.
Upbound Group acquired Acima in 2021
In 2021, Upbound Group, Inc. acquired Acima.
Rent-A-Center has physical store locations
Rent-A-Center operates physical retail stores that customers can visit
Tandem Theory has an Insights section
Tandem Theory operates an Insights section on their website accessible at tandemtheory.com/insights/.
Checking account must be active for 60 days
To qualify for Brigit Instant Cash, users' checking accounts must be active for at least 60 days.
Acima purchases products and leases them to customers
Acima purchases eligible products selected by customers and leases them to the customer after lease agreement is signed.
Acima mobile app enables shopping at Amazon, Best Buy, and Walmart
Through Acima's mobile app, customers can shop at major brands including Amazon, Best Buy, and Walmart.
Services like installation and warranties not eligible for lease
Extended warranties, installation services, and similar services are not eligible to be added to Acima lease agreements.
billy weems is author on Tandem Theory website
billy weems is listed as an author with profile URL on the Tandem Theory website
Get It Now! and Home Choice operate more than 50 stores
Get It Now! and Home Choice operate more than 50 stores in Wisconsin and Minnesota.
Rent-A-Center carries LG, Samsung, and Nintendo products
Rent-A-Center offers electronics from manufacturers including LG, Samsung, and Nintendo.
Brigit has never conducted layoffs
Brigit has never conducted layoffs and is dedicated to providing a secure work environment.
Brigit has 4.7+ rating with 562k reviews
Brigit has a 4.7+ rating with 562,000 reviews on the App Store and Google Play combined.
Zuben Mathews is Brigit's Co-founder and CEO
Zuben Mathews holds the position of Co-founder and CEO at Brigit.
Brigit is a financial wellness app for Americans
Brigit is a financial wellness app helping Americans build a brighter financial future, get cash, build credit, budget better, and find side gigs.
Many Americans don't have $400 for emergencies
Many Americans don't have $400 saved for emergency expenses.
Tandem Theory website uses WordPress version 6.9
The Tandem Theory website is powered by WordPress version 6.9.
Acima works with thousands of retail stores
Acima partners with thousands of stores including major retailers, local businesses, and online stores.
Rent-A-Center has over 1,700 locations
Rent-A-Center has over 1,700 locations across the United States and Puerto Rico.
Walmart achieved 20% sales boost from AI personalization
Walmart reported a 20% boost in sales directly linked to AI-driven personalized recommendations and customized marketing messages.
Rent-A-Center provides services in Spanish
Rent-A-Center offers Spanish language support or services.
Upbound Group, Inc. is a Brigit affiliate
Upbound Group, Inc. is listed as an affiliate company of Bridge It, Inc. related by common ownership or control.
Brigit offers cash advances without credit checks
Brigit provides cash advance approvals without conducting credit checks or charging late fees.
Rent-A-Center operates without requiring perfect credit
Rent-A-Center allows customers to access products even with less than perfect credit.
Acima application requirements include income and banking criteria
Acima requires applicants to have basic information, an active checking account, and 3 months of income history with $750 or more.
Rent-A-Center offers rent-to-own computers
Rent-A-Center provides rent-to-own desktop and laptop computers to customers.
Rent-A-Center operates without credit verification
Rent-A-Center provides access to products without credit checks or verification.
Acima releases new Shopify app
Acima released a new Shopify app to make retailer integration easier on August 8, 2023.
Rent-A-Center offers no credit options
Rent-A-Center provides rental options that do not require credit checks or credit requirements.
Upbound does not require human trafficking training
Upbound does not currently require specific training on Human Trafficking for coworkers responsible for sourcing and merchandising decisions.
Acima has over 15,000 partner locations
Acima's partner network has over 15,000 locations.
RAC Mexico operates more than 120 stores
RAC Mexico consists of more than 120 stores across Mexico.
Acima offers multiple shopping methods
Acima allows customers to shop in-store, online, or through their mobile app.
Hamel Kothari is Brigit's Co-founder and CTO
Hamel Kothari holds the position of Co-founder and CTO at Brigit.
Acima pays retailers within two business days
Most Acima transactions are paid to retailers within two business days of merchandise delivery or pickup.
Tandem Theory website uses custom favicon
Tandem Theory has a custom favicon image located at /wp-content/uploads/2025/04/favicon-150x150.png.
Bridge It Inc operates as Brigit with NMLS ID 2429907
Products and Services offered by Bridge It, Inc., doing business as "Brigit" – NMLS ID 2429907
Brigit offers early wage access feature
Brigit helps customers get their earned wages early as part of its financial health services.
Upbound Group operates Brigit as a financial health app
Upbound Group's Brigit business provides budgeting, early wage access, credit building, identity protection, and money-saving services through an app.
Express Delivery provides cash within 20 minutes
Brigit's Express Delivery service delivers cash advances within 20 minutes for a fee.
Tandem Theory provides business strategy and analytics services
Tandem Theory employs Austin Wright as Head of Strategy & Analytics and offers consulting services on brand culture and business performance.
Brigit has over 12 million users
Brigit has over 12 million people who trust the service to improve their financial health.
Tandem Theory offers analytics capabilities
Tandem Theory has an analytics team with capabilities in data strategy & architecture, data sources integration, data standardization & hygiene, segmentation & personas, predictive data modeling, and business analytics & trends.
Starting amount is $10 in most states
In most states, customers need only $10 to start an agreement at Rent-A-Center.
Brigit is based in New York City, New York
Brigit is based in New York City, New York.
Brigit members saved over $250M in fees since launch
Brigit helped members save more than $250 million in fees since the company's launch.
Tandem Theory identifies seven key CRM lifecycle stages
Tandem Theory defines CRM as a lifecycle composed of seven stages: Lead Management, Contact & Profile Management, Customer Communication, Sales Enablement, Marketing Automation, Customer Service & Support, and Loyalty & Retention.
Tandem Theory has a comments feed system
Tandem Theory operates a comments feed accessible at tandemtheory.com/comments/feed.
Upbound Group uses cookies to store opt-out choices
Upbound Group stores privacy opt-out choices via cookies, which may be lost if cookies are cleared or blocked.
Rent-A-Center offers rent-to-own electronics
Rent-A-Center provides rent-to-own electronics services including TVs and game consoles.
Brigit uses PIN and phone verification for account access
Brigit uses PIN and phone verification methods to secure user account access.
Rent-A-Center offers pre-approval for top brands including Ashley and Samsung
Rent-A-Center provides pre-approval services for top brands including Ashley and Samsung.
Brigit helped members save over $250M in fees
Brigit helped members save more than $250 million in fees since launch as of January 2021.
Rent-A-Center rents TVs and game consoles
Rent-A-Center offers TVs and game consoles as rental products.
Upbound Group acquired Brigit in January 2025
Upbound Group closed acquisition of Brigit, a leading financial health technology firm, in January 2025.
Acima offers Mastercard credit card product
Acima offers the Acima Classic Credit Mastercard as a financial product.
Upbound Group collects and shares information with partners and affiliates
Upbound Group collects information from and shares information with partners like market research firms, affiliates, subsidiaries, and joint ventures.
Acima serves tens of millions of consumers
Acima serves a universe of tens of millions of underserved consumers without access to traditional financing.
Tandem Theory ranked on Inc. 5000 for third consecutive year
Tandem Theory made the Inc. 5000 list of fastest-growing, privately-held companies for the third year in a row as of August 2022.
Acima offers high approval amounts up to $5,000 for leasing
Acima provides high approval amounts of up to $5,000 for leasing to help customers get what they need.
Brigit offers $1 million identity theft protection
Brigit provides up to $1 million coverage for identity theft protection in case of data breach
Rent-A-Center offers rent-to-own furniture
Rent-A-Center provides rent-to-own furniture services to customers.
Consumer concern about AI trustworthiness
71% of consumers worry about trusting what they see or hear due to AI.
Rent-A-Center provides Spanish language support
Rent-A-Center offers Spanish language options on their website.
Tandem Theory provides multiple service categories
Tandem Theory offers services in analytics, strategy, creative, media, and technology.
Upbound Group operates Brigit financial health app
Upbound Group, Inc operates Brigit as a holistic financial health app providing budgeting and credit building services.
Rent-A-Center offers rent-to-own furniture
Rent-A-Center provides rent-to-own furniture options to customers.
Acima approves 80% of credit denials for lease
Over 50% of prime credit applications are denied, but Acima approves 80% of those credit denials for a lease.
Technology price increases expected within four months
Price increases for consumer electronics like smartphones and laptops are expected within the first four months due to tariffs.
Acima provides store locator functionality
Acima offers a store locator service to help customers find nearby retailers.
Rent-A-Center was founded in 1973
Rent-A-Center was founded in 1973.
Upbound Group operates under CCPA and VCDPA privacy laws
Upbound Group, Inc. complies with California Consumer Privacy Act (CCPA) and Virginia Consumer Data Protection Act (VCDPA) regulations.
Minimum age requirement is 18 years old
Applicants must be at least 18 years old to be approved for the Acima Classic Credit Mastercard.
Consumer trust in companies declining
72% of consumers say they trust companies less than they did a year ago.
Kevin Durant invested in Brigit through Thirty Five Ventures
Kevin Durant's Thirty Five Ventures made an investment in Brigit in January 2021.
Rent-A-Center carries Ashley brand furniture
Rent-A-Center sells furniture from the Ashley brand as part of their rent-to-own inventory.
Rent-A-Center uses Apple touch icon with 152x152 pixel dimensions
Rent-A-Center's website includes an Apple touch icon image file with dimensions of 152x152 pixels.
Christopher Arroyo is a veteran on disability
Christopher Arroyo is a veteran receiving disability benefits with a daughter.
Acima named exclusive LTO partner for Slumberland Furniture in June 2024
Acima Leasing was named the exclusive lease-to-own partner for Slumberland Furniture in June 2024.
Business leaders planning AI spending increases
92% of business leaders expect to increase AI spending over the next three years.
Acima is based in Draper, Utah
Acima Leasing is based in Draper, Utah.
Acima is the only lease-to-own provider with supplemental staff option
Acima is the only lease-to-own provider in the market offering supplemental staff to help close customers in-store.
Customers can obtain ownership through payments or early purchase
Acima customers can obtain ownership of leased products by making required payments or choosing early purchase savings options.
Rent-A-Center operates physical store locations
Rent-A-Center has physical store locations that customers can find.
Payment history reported to all three major credit bureaus
Payment history with the Acima Classic Credit Mastercard is reported to all three major credit bureaus.
Retail price increases expected in first four months
Retail businesses expect tariff-related price increases to hit within the first four months as inventory turnover reveals higher costs.
Acima partners with thousands of retailers
Acima operates at thousands of retailers across the United States.
Tandem Theory is Dallas-based
Tandem Theory is a Dallas-based firm.
Brigit offers paid parental leave benefit
Brigit provides paid parental leave as an employee benefit.
Rent-A-Center offers rent-to-own electronics
Rent-A-Center provides rent-to-own electronics services for consumer products.
Brigit team has experience at major companies
Brigit's team includes people with experience at Amazon, Deutsche Bank, Palantir, and Two Sigma.
Banks made $33 billion in overdraft fees
Banks made at least $33 billion in overdraft fees according to a Moebs Services report
Acima customers can get approval decisions in seconds
Customers can receive approval decisions in seconds through Acima's quick online application process.
Brigit has over 9 million members
Brigit has over 9 million members who trust the platform to improve their financial health.
Acima transactions keep customers on merchant websites
Customers can complete their transactions through Acima without leaving the merchant's website.
Acima approves 80% of credit denials for leases
Acima approves 80% of customers who were denied prime credit for a lease.
Acima provides application decisions within seconds
Acima's application approval decisions are received within seconds.
NY and HI customers pay $10 processing fee, CA pays $18
Customers in New York and Hawaii pay a $10 processing fee, while California customers pay $18.
Brigit offers 24/7 AI customer support via email
Brigit provides 24/7 customer support through an AI Agent named Sonny at [email protected]
Upbound uses third-party assessments for new suppliers
Upbound engages third-party suppliers to conduct on-site assessments of facilities, labor practices, and working conditions for new product sources.
Brigit offers cash advances without late fees or credit checks
Brigit provides cash advances with no late fees and no credit check required.
Brigit works with over 6,000 financial institutions
Brigit is compatible with over 6,000 banks and credit unions.
Brigit serves over 12 million members
Brigit has over 12 million members using their service.
Upbound stores opt-out choices via cookies
Upbound's opt-out choices are stored using cookies and may be lost if cookies are cleared or blocked.
Acima becomes exclusive lease-to-own provider for CITY Furniture
Acima was selected as the exclusive lease-to-own provider of CITY Furniture on November 29, 2022.
Acima Classic Credit Mastercard issued by The Bank of Missouri
The Acima Classic Credit Mastercard is issued by The Bank of Missouri pursuant to a license from Mastercard and serviced by Concora Credit Inc.
Acima is based in Draper, Utah
Acima Leasing is a technology company based in Draper, Utah.
More than three-quarters of Americans live paycheck to paycheck
More than three-quarters of the American population live paycheck to paycheck.
Acima total payments approximately double original price
If customers make all lease renewal payments through Acima, they will pay approximately double the original invoice price of the property.
Upbound Group collects and shares information with partners and affiliates
Upbound Group may collect information from or share information with partners, affiliates, subsidiaries, and joint ventures.
Acima uses QR codes for lease agreements
Acima uses scannable QR codes and self-service kiosks to enable customers to complete lease-to-own agreements.
Rent-A-Center offers no credit options
Rent-A-Center provides rental options that do not require credit approval.
Acima prohibits leasing of permanently attached items
Acima prohibits leasing items meant to be permanently attached to a home or vehicle.
Acima offers proxy technology for online shopping
Acima's proxy technologies allow customers to shop and complete lease agreements online with no implementation costs for retailers.
Tandem Theory operates website at tandemtheory.com
Tandem Theory is the provider organization for the website https://tandemtheory.com
Rent-A-Center offers rent-to-own handbags
Rent-A-Center provides handbags through a rent-to-own business model
Acima announces exclusive partnership with iFIT in April 2024
Acima Leasing announced an exclusive lease-to-own partnership with global fitness leader iFIT in April 2024.
Megan Flynn received Dallas Business Journal C-Suite Leader Award
Megan Flynn, Chief Strategy Officer at Tandem Theory, was recognized by Dallas Business Journal with a C-Suite Leader Award.
Upbound Group acquired Brigit in January 2025
Upbound Group completed the acquisition of Brigit, a financial health technology firm, in January 2025.
Acima lease approvals last 60 days
Acima lease approvals are valid for 60 days from the time of approval.
Brigit helps users avoid overdrafts and access cash
Brigit provides tools to help users avoid overdrafts and access cash when needed.
Rent-A-Center does not report payment history to credit bureaus
Rent-A-Center does not report customer payment history to credit bureaus.
Dave Mansfield is Executive VP of Data Science and Analytics at Tandem Theory
Dave Mansfield holds the position of Executive Vice President of Data Science and Analytics at Tandem Theory
Rent-A-Center provides Spanish language support
Rent-A-Center offers Spanish language options on their website.
Brigit terms last revised November 26, 2025
Brigit's Terms of Service were last revised on November 26, 2025.
Daikin has more than 5,000 dealers
Daikin has more than 5,000 dealers across the country.
Company does not track users across third-party websites
Tandem Business Strategies does not track Site users over time and across third-party websites to provide targeted advertising
Tom Cole serves as CEO and Executive Chairman
Tom Cole holds the positions of CEO and Executive Chairman at Tandem Theory.
Brigit implements multi-factor authentication for account security
Brigit implements multi-factor authentication, automatic logouts, and ID verification to prevent unauthorized access.
Brigit score ranges from 0-100
Brigit calculates a proprietary score ranging from 0 to 100 to determine user eligibility.
Acima mobile app provides lease management
The Acima mobile app allows users to apply for leases, shop, complete agreements and manage existing leases.
Rent-A-Center carries Ashley brand furniture
Rent-A-Center offers furniture from the Ashley brand as part of their rent-to-own inventory.
Brigit has over 12 million users
Brigit has joined more than 12 million users according to their homepage.
Over 70% of Gen Z and Millennials prefer values-aligned brands per NielsenIQ
A NielsenIQ study found over 70% of Gen Z and Millennials are more likely to purchase from brands reflecting their values.
Brigit raised $35M Series A funding in January 2021
Brigit raised $35 million in Series A funding in January 2021.
California Supply Chains Act effective date
The California Transparency in Supply Chains Act of 2010 (SB 657) went into effect on January 1, 2012.
Rent-A-Center offers rent-to-own furniture, appliances, electronics, and computers
Rent-A-Center provides rent-to-own services for furniture, appliances, electronics, and computers.
Brigit launched in January 2019
Brigit, a holistic financial app, was launched in January 2019.
Rent-A-Center partners with Whirlpool and Amana brands
Rent-A-Center rents appliances from top brands including Whirlpool and Amana.
Rent-A-Center offers delivery services
Rent-A-Center provides delivery services to customers based on zip codes.
Chick-fil-A has lower employee turnover than QSR average
Chick-fil-A's employee turnover rate is dramatically lower than the quick service restaurant industry average.
Brigit charges no late fees
Brigit does not charge late fees on cash advances.
Acima uses soft credit pulls
Acima uses soft credit pulls when accessing consumer reports from national credit reporting agencies TransUnion, Experian, and Equifax.
Rent-A-Center carries Marc Jacobs handbags
Rent-A-Center offers handbags from the Marc Jacobs brand
Brigit provides security support via email contact
Brigit provides security support and can be contacted at info@hellobrigit.com for security questions or concerns.
Rent-A-Center offers rent-to-own furniture, appliances, and electronics
Rent-A-Center provides rent-to-own services for furniture, appliances, electronics and computers.
Monthly contributions range from $1 to $25
Users can choose to contribute between $1 to $25 towards their monthly Credit Builder payment.
Upbound Group operates Acima Leasing as a lease-to-own platform
Upbound Group's Acima Leasing business operates as a lease-to-own technology platform providing alternatives to traditional financing.
Rent-A-Center operates physical store locations
Rent-A-Center has physical store locations that can be found by delivery zip code.
Acima offers approval amounts up to $5,000
Acima provides high approval amounts of up to $5,000 for leasing.
Upbound formerly known as Rent-A-Center
Upbound Group Inc. was formerly known as Rent-A-Center, Inc.
Brigit provides $25-$500 instant cash advances
Brigit's Instant Cash service provides cash advances ranging from $25 to $500.
Acima provides sandbox and production API credentials
Acima has both Sandbox and production API credentials available for testing applications end-to-end before going live.
Rent-A-Center operates a website at rentacenter.com
Rent-A-Center operates an official website at the domain rentacenter.com.
Customer service number for Acima Classic Credit Mastercard
The customer service number for Acima Classic Credit Mastercard is 1-800-719-5467.
Tandem Theory has been on INC. 5000 list 6 times
Tandem Theory has appeared on the INC. 5000 list six times.
Brigit team has experience from major companies
Brigit's team includes people with experience from Amazon, Deutsche Bank, Palantir, Two Sigma and other companies.
Consumer perception of AI benefits
73% of consumers think AI will benefit brands but not them personally.
Brigit requires no credit check
Brigit does not require a credit check for approval
Michael Kors increased conversion rates by 20% with AI
Michael Kors experienced a 20% increase in conversion rates from AI-powered chatbot and CRM integration.
Upbound Group has adopted a Supplier Code of Conduct
Upbound Group, Inc. has adopted a Supplier Code of Conduct that applies to all suppliers.
Brigit offers services to fight bank fees and manage expenses
Brigit provides services to help users fight bank fees, repair credit, make money, and better manage expenses.
Megan Flynn holds Chief Strategy Officer role at Tandem Theory
Megan Flynn serves as Chief Strategy Officer at Tandem Theory
Acima purchases products and leases them to customers
Acima purchases eligible products selected by customers and then leases those products to the customers.
Acima payments processed within two business days
Most Acima transactions will be paid within two business days of merchandise being delivered or picked up by the customer.
Acima provides alternative to traditional financing
Acima provides an alternative to traditional financing through lease-to-own payment options.
Brigit offers 401K retirement plans
Brigit provides 401K retirement plans with a wide range of options for employees.
In-N-Out Burger prints Bible verse on cups
In-N-Out Burger prints John 3:16 on the bottom of their cups.
Credit Builder deposits are held at Coastal Community Bank
Brigit deposits Credit Builder installment loans into FDIC insured deposit accounts with Coastal Community Bank.
Brigit provides up to $1 million identity theft protection
Brigit offers identity theft protection coverage up to $1 million along with full credit reports.
Brigit has 5 Employee Resource Groups
Brigit has 5 Employee Resource Groups to support workplace diversity dimensions.
Brigit raised $35M Series A funding in January 2021
Brigit raised $35 million through Series A funding round in January 2021.
Tandem Theory has a Chief Strategy Officer position
Tandem Theory has a Chief Strategy Officer role, currently held by Megan Flynn.
Upbound Group operates Brigit business
Upbound Group operates a Brigit business that provides financial health app services including budgeting and early wage access.
Upbound Group operates Acima Leasing business
Upbound Group's Acima Leasing business is a lease-to-own technology platform providing consumers alternatives to traditional financing.
Acima announces exclusive partnership with iFIT
Acima Leasing announced an exclusive lease-to-own partnership with iFIT on April 30, 2024.
Rent-A-Center provides flexible payment options
Rent-A-Center offers flexible payments designed to fit customers' budgets.
Upbound Group shares information with partners and affiliates
Upbound Group may collect and share information with market research firms, affiliates, subsidiaries, joint ventures, and other companies under common control.
Tandem Theory published holiday trends report
Tandem Theory published Tandem Pulse: 2024 Holiday Trends on July 29, 2024.
Brigit requires no credit check
Brigit's cash advance service does not require a credit check for approval.
Upbound conducts third-party supplier assessments
Upbound engages third-party suppliers to conduct on-site assessments of new supplier facilities, labor practices, and working conditions.
Upbound provides opt-out rights for data sales to residents
California and Virginia residents have the right to opt out of Upbound's sale or transfer of personal information to third parties.
Rent-A-Center offers flexible payment schedules with no long-term commitments
Rent-A-Center allows customers to set their payment schedule without long-term commitments and provides upgrade flexibility.
Brigit members saved over $250 million in fees
Since launch, Brigit members have saved over $250 million in fees in aggregate.
Tandem Theory uses AI and various technologies
Tandem Theory uses artificial intelligence, marketing automation, media orchestration & demand-side platforms, data management, campaign management, CRM & email management, and other technologies across their services.
Zuben Mathews won EY Entrepreneur Of The Year 2021 New York Award
EY announced Zuben Mathews as a winner of the Entrepreneur Of The Year 2021 New York Award in August 2021.
Brigit offers credit building for $1/month
Brigit offers credit building services starting at $1 per month to help build positive payment history.
Acima application does not harm credit
Acima's application process does not harm customer credit scores.
Austin Wright serves as Head of Strategy & Analytics
Austin Wright holds the position of Head of Strategy & Analytics at Tandem Theory.
Upbound Group operates Acima Leasing business
Upbound Group operates an Acima Leasing business that provides lease-to-own technology platform services.
Acima requires minimum $750 monthly income
Acima requires applicants to have an active checking account with at least $750 of income per month.
Acima Digital has patent-pending status
Acima Digital is a patent-pending digital platform.
Acima offers lease-to-own shopping services
Acima provides lease-to-own services that make shopping easier for customers.
Rent-A-Center offers rent-to-own appliances
Rent-A-Center provides rent-to-own appliances to customers.
Brigit advances require no fees or charges
No fee or charge is required to obtain a Brigit advance; all fees and charges are for optional services only.
Brigit signup takes 2 minutes
It takes 2 minutes to sign up for Brigit
Minimum qualifying score ranges 40-100
The minimum Brigit score required to qualify for Instant Cash can range from 40 to 100.
Customer service phone number for Acima Classic Credit Mastercard
The customer service phone number for the Acima Classic Credit Mastercard is 1-800-719-5467.
Brigit holds Arizona Collection Agency License CA-2010847
Brigit holds Collection Agency License CA-2010847 in Arizona
2025 tariffs include 10% universal tariff
The 2025 tariffs include a 10% universal tariff and additional targeted measures on key trading partners.
Acima offers approval for up to $5,000
Acima provides approval for $300 to $5,000 of shopping power for qualified customers.
Michael Sitarzewski is VP of Innovation and Technology at Tandem Theory
Michael Sitarzewski serves as VP of Innovation and Technology at Tandem Theory
Acima offers services without credit requirements
Acima helps people access products without credit requirements.
Rent-A-Center has over 1,700 locations across the United States and Puerto Rico
Rent-A-Center has over 1,700 locations across the United States and Puerto Rico.
Brigit requires no credit check for signup
Brigit does not require a credit check for users to sign up.
Acima allows merchandise return without penalty
Acima allows customers to return merchandise in good condition at any time without penalty.
Astra theme is less than 50KB on frontend
The Astra WordPress theme is very lightweight with less than 50KB on frontend.
California Supply Chains Act effective date
The California Transparency in Supply Chains Act of 2010 (SB 657) went into effect on January 1, 2012.
RAC Mexico operates more than 120 stores across Mexico
RAC Mexico consists of more than 120 stores across Mexico.
Acima publishes customer experience reviews
Acima publishes content about customer experiences and reviews of their leasing services.
Brigit collects Social Security numbers and employment information
Brigit collects personal information including Social Security numbers, employment information, income, and account balances from customers.
78% of consumers more loyal to purpose-driven brands according to 2023 Edelman Trust Barometer
2023 Edelman Trust Barometer data shows 78% of consumers are more loyal to brands that stand for something bigger than profit.
Upbound does not require human trafficking training
Upbound does not currently require specific training on Human Trafficking for coworkers responsible for sourcing and merchandising decisions.
Upbound Group operates Rent-A-Center lease-to-own business
Upbound Group's Rent-A-Center business offers omni-channel lease-to-own solutions for home furnishing and durable goods without credit requirements.
Rent-A-Center uses a 32x32 pixel Apple touch icon on their website
Rent-A-Center's website includes a 32x32 pixel PNG Apple touch icon file in their mobile bundle assets.
Acima named exclusive LTO partner for Slumberland Furniture in June 2024
Acima Leasing was named the exclusive lease-to-own partner for top furniture retailer Slumberland Furniture in June 2024.
Acima helped partners close billions in additional sales
Acima has helped retail partners close billions in additional sales.
Rent-A-Center provides free delivery
Rent-A-Center offers free delivery service for their rent-to-own products.
Tire rental starts at $19.99 per week with installation
Rent-A-Center offers tire rentals starting at $19.99 per week including installation.
Upbound sources from long-standing vendor relationships
Upbound currently sources products from vendors with which it has had long-standing relationships and known business practices.
Rent-A-Center was founded in 1973
Rent-A-Center was founded in 1973.
Brigit has over 9 million members
Brigit has over 9 million members who trust the platform to improve their financial health.
Acima has over 15,000 partner locations
Acima's partner network includes more than 15,000 locations.
Acima Leasing provides alternative to traditional financing
Acima Leasing provides consumers with an alternative to traditional financing for durable goods from retailers.
Acima mobile app includes partnerships with major retailers
The Acima mobile app allows shopping with Amazon, Best Buy, and Walmart.
Austin Wright is Head of Strategy & Analytics
Austin Wright holds the position of Head of Strategy & Analytics and authored the tariff impact analysis.
Rent-A-Center offers previously rented products at up to 50% off
Rent-A-Center sells previously rented products at discounts of up to 50% off when compared to brand new items.
Upbound Group was formerly known as Rent-A-Center
Upbound Group, Inc. was formerly known as Rent-A-Center, Inc.
Acima offers Classic Credit Mastercard
Acima provides a credit card product called the Acima Classic Credit Mastercard.
Brigit has over 12 million users
Brigit has more than 12 million app users
Tandem Theory website uses WordPress version 6.9
The Tandem Theory website is powered by WordPress version 6.9.
Rent-A-Center offers rent-to-own tools and equipment
Rent-A-Center provides rent-to-own solutions for tools, generators, and power equipment.
Tandem Theory is a marketing and technology company
Tandem Theory operates as a marketing and technology company.
Acima Leasing was established in 2010
Acima Leasing was established in 2010.
Card can be used wherever Mastercard is accepted in the U.S.
The Acima Classic Credit Mastercard can be used wherever Mastercard is accepted in the United States.
Tandem Theory is privately held and management-owned
Tandem Theory is a privately held, management-owned firm.
Minimum lease amount requirement of $300
Items must cost at least $300 each to be eligible for Acima lease programs.
Rent-A-Center operates without requiring perfect credit
Rent-A-Center provides services to customers even if they have less than perfect credit.
90% of members report stress reduction
More than 90 percent of Brigit members say they have experienced a significant reduction of stress since joining.
Brigit offers credit building for $1/month
Brigit offers credit building services for as little as $1 per month to help build positive payment history.
Acima offers online retailer access through MarketPlace
Customers can shop online retailers through the Acima MarketPlace on web or mobile app.
Tandem Theory published 2025 consumer trends report
Tandem Theory published a report called 'Tandem Pulse: Navigating the Year of Contradictions' about 2025 consumer trends.
Megan Flynn joined Tandem Theory in late 2019
Megan Flynn joined Tandem Theory in late 2019 as SVP of Strategy and Client Services before becoming Chief Strategy Officer.
Brigit requires no credit check
Brigit does not require a credit check for signup
Woodstock Furniture Outlet has 30% customer usage of Acima
Roughly 30% of Woodstock Furniture Outlet's customers are using Acima services.
Acima becomes exclusive LTO partner for Slumberland Furniture
Acima Leasing was named the exclusive lease-to-own partner for Slumberland Furniture customers on June 20, 2024.
Acima Leasing named 2025 Utah Top Workplace
Acima Leasing was honored as a 2025 Utah Top Workplace on September 8, 2025.
Upbound Group offers opt-out rights to California and Virginia residents
Upbound Group provides California and Virginia residents the right to opt out of personal information sales under CCPA and VCDPA.
Brigit provides overdraft notifications
Brigit notifies users if they are likely to overdraft their account
Brigit has never conducted layoffs
Brigit has never conducted layoffs according to their careers page.
Brigit Instant Cash advances have no repayment obligation
Users have no obligation to repay any advance obtained through Brigit Instant Cash under the Terms of Service.
Brigit charges $10 monthly fee
Brigit charges a flat monthly fee of $10 per month.
Tandem Theory office location
Tandem Theory's office is located at 15400 Knoll Trail Drive #503, Dallas, TX 75248
Acima provides flexible leasing options
Acima offers flexible leasing options for purchasing products.
Rent-A-Center offers no credit option
Rent-A-Center provides rental services without requiring credit checks
Brigit partners with Coastal Community Bank for banking services
Bridge It, Inc. works with Coastal Community Bank to provide banking services and products to customers.
Coastal Community Bank issues Credit Builder loans
Brigit Credit Builder installment loans are issued by Coastal Community Bank, Member FDIC.
Credit Builder not available in all states
Brigit's Credit Builder loans are not available in all states.
Brigit hit $100M in revenue by April 2024
Kevin Durant-backed wage-access company Brigit reached $100 million in revenue by April 2024.
Privacy policy effective date is April 17, 2024
The privacy policy and terms of use are effective as of April 17, 2024
Dominique Phillips is a special education teacher
Dominique Phillips works as a special education teacher in New York.
Tandem Theory executives were interviewed by Authority Magazine
Multiple Tandem Theory executives gave interviews to Authority Magazine on topics including customer experience, data science, and AI
Rent-A-Center is based in Plano, Texas
Rent-A-Center is based in Plano, Texas.
Astra has Schema.org code integrated
The Astra theme comes with Schema.org code integrated and is Native AMP ready.
Brigit uses 256-bit encryption
Brigit secures user data with 256-bit encryption that banks use
Upbound Group has separate privacy policies for Virginia and California
Upbound Group maintains a Privacy Policy for Virginia and a separate California Privacy Policy.
Rent-A-Center offers rent-to-own furniture, appliances, and electronics
Rent-A-Center provides rent-to-own services for furniture, appliances, electronics and computers.
Acima operates thousands of partner stores
Acima works with thousands of stores including major retailers and local businesses, plus online stores.
Acima has retail partners
Acima works with retail partners where customers can shop using their flexible leasing options.
Brigit claims to have changed millions of lives in two years
According to CEO Zuben Mathews, Brigit changed millions of lives in just two years.
Acima charges no application fee
Acima does not charge an application fee for their lease services.
Brigit app has 4.7+ rating with 562k reviews
The Brigit app has a 4.7+ rating with 562,000 reviews across App Store and Google Play.
Tandem Theory uses 'humans + technology' approach
Tandem Theory describes their approach as combining humans and technology.
Acima operates a partner blog for retail insights
Acima maintains a blog titled 'Acima Partner Blog: Insights for Retail Partners' that provides content for both customers and partners.
Brigit uses Plaid Technologies API for data gathering
Bridge It, Inc. uses an Application Programming Interface supplied by Plaid Technologies, Inc. to gather customer data from financial institutions.
Approved cards mailed within 14 business days
If approved, the Acima Classic Credit Mastercard will be mailed and should be received within 14 business days of approval.
Brigit provides identity theft protection up to $1 million
Brigit offers identity theft protection coverage up to $1 million for data breaches.
Upbound has zero-tolerance forced labor policy
Upbound has a zero-tolerance policy regarding forced labor and will immediately disqualify suppliers found using forced labor.
Acima operates at 14,000+ locations with 11,000+ retailers
Acima provides lease-to-own services at over 14,000 locations and partners with more than 11,000 retailers.
Universal Analytics sunset announced
Google announced the sunset of Universal Analytics to be replaced by Google Analytics 4.
Acima released Shopify app in August 2023
Acima released a new Shopify app in August 2023 to make retailer integration easier.
Acima Leasing serves both consumers and retailers
Acima Leasing provides consumers financing alternatives while providing retailers with increased business opportunities.
Brigit raised $35 million Series A
Brigit completed a $35 million Series A funding round led by Lightspeed Venture Partners.
Acima approval amounts range from $300 to $5,000
Customers can be approved for eligible items valued between $300 and $5,000 through Acima.
Zuben Mathews is Co-founder and CEO of Brigit
Zuben Mathews holds the position of Co-founder and CEO at Brigit.
Tandem Theory achieved 20x increase in leads for Daikin dealers
Tandem Theory's lead-generation program resulted in a 20x increase in the number of leads for Daikin dealers.
Opt-out choices stored via cookies may be lost when cookies are cleared
Upbound Group's opt-out preferences are stored in cookies and may be lost if cookies are cleared, blocked, or accessed from different browsers or devices.
Acima leases durable goods that can be returned
Acima generally leases durable goods that are for personal or household use and can be returned.
Brigit's privacy has been verified by expert security agencies
Brigit's privacy practices have been verified by expert security agencies.
Astra theme was updated on January 14, 2025
The Astra theme was last updated on 2025-01-14.
Ray Rosenbaum is Chief Insights Officer
Ray Rosenbaum holds the position of Chief Insights Officer at Tandem Theory.
Brigit offers services in South Carolina under SCDCA license
Brigit offers Earned Wage Access advance services in South Carolina pursuant to a license issued by the South Carolina Department of Consumer Affairs
Tandem Theory has 25+ client relationships
Tandem Theory maintains more than 25 client relationships.
Average member saves $344 in fees
Brigit members save an average of $344 per person in fees.
billy weems is author on Tandem Theory website
billy weems is listed as an author on the Tandem Theory website with author URL https://tandemtheory.com/author/kingdom/
Tandem Theory appeared on Inc. 5000 list five consecutive times
Tandem Theory has made five consecutive appearances on the Inc. 5000 list of fastest-growing companies.
Rent-A-Center offers no credit options
Rent-A-Center provides rental services that do not require credit approval.
Zuben Mathews won EY Entrepreneur Of The Year 2021 New York Award
EY announced Zuben Mathews as a winner of the Entrepreneur Of The Year 2021 New York Award in August 2021.
Acima operates in 14,000+ locations
Acima has lease-to-own solutions available in more than 14,000 locations.
Rent-A-Center offers Spanish language support
Rent-A-Center provides Spanish language options for customers.
Purina operates 36 brands
Purina has 36 brands in its family of brands.
Hamel Kothari recognized on Forbes 30 Under 30 list
Hamel Kothari was recognized on Forbes 30 Under 30 list in December 2021.
Acima offers pre-built shopping cart plugins
Acima provides pre-built shopping cart plugins for eCommerce integration.
Tandem Theory executive shared insights with QSR Magazine on gamification
Tandem Theory's Chief Strategy Officer was interviewed by QSR Magazine about gamification in restaurant marketing
Brigit included on Forbes Fintech 50 list in June 2022
Brigit was recognized as the future of personal finance on Forbes Fintech 50 list in June 2022.
Brigit secured $75M debt financing from CIM in April 2021
Brigit announced $75 million in debt financing from Social Impact fund CIM in April 2021.
Rent-A-Center offers pre-approval for top brands including Ashley and Samsung
Customers can get pre-approved for top brands like Ashley and Samsung at Rent-A-Center.
Brigit holds Kansas Earned Wage Access Services Provider License
Brigit holds Earned Wage Access Services Provider License EWA.0000003 in Kansas
Rent-A-Center sells previously rented furniture and electronics
Rent-A-Center sells previously rented furniture, electronics and other products.
Acima provides lease-to-own options at Levin Furniture through multi-year agreement
Acima Leasing began providing lease-to-own options at Levin Furniture & Mattress with a multi-year agreement on April 16, 2024.
Acima offers instant approval
Acima provides instant approval for customers shopping at their retail partner stores.
Upbound Group provides privacy rights to California and Virginia residents
Upbound Group grants California and Virginia residents rights under CCPA and VCDPA respectively, including the right to opt out of personal information sales.
Acima operates through multiple channels
Acima's technology enables customers to shop through mobile app, online, or in physical stores.
83% report less financial stress
83% of Brigit members report feeling less financially stressed.
Acima operates a store locator service
Acima provides a store locator service to help customers find stores near them that accept Acima.
Brigit reports to all three major credit bureaus
Brigit reports Credit Builder payments to all three major credit bureaus: Experian, Equifax, and TransUnion.
Tandem Theory serves food service and retail brands
Tandem Theory helps food service and retail brands gain new customers through conversion-focused analytics, creative, and media services.
Acima Classic Credit Mastercard issued by The Bank of Missouri
The Acima Classic Credit Mastercard is issued by The Bank of Missouri pursuant to a license from Mastercard and serviced by Concora Credit Inc.
Brigit joined American Fintech Council in February 2024
Brigit joined American Fintech Council in February 2024 to accelerate financial inclusion for millions of everyday Americans.
Acima requires government-issued ID and SSN or TIN
Acima requires a government-issued photo ID and an SSN or Taxpayer Identification Number for application.
Upbound Group operates Acima Leasing business
Upbound Group, Inc operates an Acima Leasing business as a lease-to-own technology platform.
Tandem Theory specializes in data-driven insights
Tandem Theory specializes in data-driven customer insights and custom marketing solutions for leading consumer brands.
Tandem Theory offers data-driven gamification services
Tandem Theory provides data-driven gamification services to help businesses with marketing strategy and customer engagement
Rent-A-Center provides free delivery
Rent-A-Center offers free delivery service for their rent-to-own products.
Rent-A-Center carries Whirlpool and Amana brand appliances
Rent-A-Center offers appliances from top brands including Whirlpool and Amana.
Brigit offers 401K retirement plans
Brigit offers 401K retirement plans with a wide range of options for employees.
Brigit does not perform hard credit pulls for Credit Builder
Brigit does not perform a hard credit pull or inquiry when users apply for Credit Builder accounts.
Rent-A-Center rebranded to Upbound Group
Rent-A-Center, Inc. changed its name to Upbound Group, Inc. on February 23, 2023.
Megan Flynn Named to Dallas Business Journal C-Suite Awards
Tandem Theory Chief Strategy Officer Megan Flynn was recognized by Dallas Business Journal with a C-Suite Leader Award in February 2025.
Upbound collects and shares information with partners and affiliates
Upbound may collect information from and share information with partners like market research firms and affiliates, subsidiaries, and joint ventures.
Brigit provides phone and wifi stipend
Brigit provides phone and wifi stipend for hybrid and remote employees.
Brigit holds Nevada EWA Provider License EWA00008
Brigit holds EWA Provider License EWA00008 in Nevada
Zuben Mathews immigrated from Delhi, India
Zuben Mathews is an immigrant from Delhi, India who came to Chicago for college.
Chick-fil-A starts corporate meetings with prayer
Chick-fil-A begins their corporate meetings with prayer.
Upbound has zero-tolerance policy for forced labor
Upbound has a zero-tolerance policy regarding forced labor and will immediately disqualify suppliers found using forced labor.
Acima Solutions is a division of Rent-A-Center, Inc.
Acima Solutions operates as a division of Rent-A-Center, Inc. (RAC).
Brigit has 4.7+ rating with 562k reviews
Brigit maintains a 4.7+ star rating based on 562,000 reviews across App Store and Google Play.
Limited AI implementation roadmaps
Only 25% of business leaders have a roadmap for AI implementation.
Upbound Group operates Rent-A-Center business
Upbound Group's Rent-A-Center business offers omni-channel lease-to-own solutions for home furnishings and durable goods.
Rent-A-Center offers rent-to-own services
Rent-A-Center operates a rent-to-own business model
Brigit signup takes 2 minutes
Signing up for Brigit takes only 2 minutes according to their website.
Brigit has 5 Employee Resource Groups
Brigit has 5 Employee Resource Groups to support diversity dimensions.
Tandem Theory is a marketing and technology company
Tandem Theory operates as a marketing and technology company.
Brigit offers medical, dental, vision, and wellness insurance
Brigit provides top-quality health insurance including medical, dental, vision, and wellness coverage with multiple plan options.
Chuck Wait Tire increased tire sales by 20% with Acima
Chuck Wait Tire in Marietta, GA increased their new tire sales by about 20% from having Acima.
Rent-A-Center offers rent-to-own appliances
Rent-A-Center provides rent-to-own appliances to customers.
Tandem Theory published business culture article
Tandem Theory published an article titled 'Owning Your Ethos: Culture, Conviction and Business Performance' on April 25, 2025.
Acima offers Chrome extension
Acima provides a Chrome extension for desktop users.
Card can be used wherever Mastercard is accepted in U.S.
The Acima Classic Credit Mastercard can be used wherever Mastercard is accepted in the U.S.
Acima provides alternative to traditional financing
Acima Leasing provides consumers with an alternative to traditional financing for selecting durable goods from retailers.
Hamel Kothari is Co-founder and CTO of Brigit
Hamel Kothari holds the position of Co-founder and CTO at Brigit.
Bridge It, Inc. is the legal name of Brigit
Bridge It, Inc. is the legal corporate entity that operates under the brand name Brigit and provides financial services.
Brigit joined American Fintech Council in February 2024
Brigit joined the American Fintech Council in February 2024 to accelerate financial inclusion.
Brigit received $75M debt financing from CIM in April 2021
Brigit announced $75 million in debt financing from Social Impact fund CIM in April 2021.
Brigit has over 12 million users
Brigit has more than 12 million users according to their service claims.
Upbound Group has separate privacy policies for Virginia and California
Upbound Group maintains distinct Privacy Policy documents for Virginia residents and California Privacy Policy for California residents.
Upbound Group has six core values
Upbound Group operates according to six stated values: Customer Centricity, Winning Together, Empowerment, Respect, Simplicity, and Impact.
Daikin is the world's largest HVAC company
Daikin is the world's largest HVAC company.
Average member saves over $500 annually
Brigit members save an average of over $500 each year.
Payments reported to three major credit bureaus
Brigit Credit Builder reports each payment to Experian, Equifax, and TransUnion credit bureaus.
Acima offers flexible purchase options
Acima provides flexible purchase options that allow customers to attain ownership when ready.
Over one billion new social media users in two years
Over a billion new social media users entered the marketplace in the two years prior to September 2022.
Rent-A-Center offers online ordering
Customers can place orders through Rent-A-Center's online platform
Tandem Theory operates website at tandemtheory.com
Tandem Theory is the provider name associated with the website tandemtheory.com
Acima serves tens of millions of consumers
Acima serves a universe of tens of millions of consumers who typically don't qualify for traditional financing.
Brigit has 4.7+ rating with 562k reviews on App Store and Google Play
Brigit has a 4.7+ star rating with 562,000 reviews across the App Store and Google Play platforms.
Rent-A-Center carries Michael Kors handbags
Rent-A-Center offers handbags from the Michael Kors brand
Credit Builder users can cancel accounts at any time
Users can cancel their Credit Builder loan account at any time, with the loan reported as paid in full.
Tandem Theory is based in Dallas, Texas
Tandem Theory is headquartered in Dallas, Texas with employees in 18 states.
Rent-A-Center is based in Plano, Texas
Rent-A-Center is based in Plano, Texas.
Brigit has no hidden fees policy
Brigit operates with no hidden costs or fees for users.
Madonna Jansen is an author for Tandem Theory
Madonna Jansen has author status on the Tandem Theory website with a dedicated author page.
Upbound Group acquired Acima in 2021
In 2021, Upbound Group, Inc. acquired Acima.
Acima offers lease-to-own services without perfect credit requirement
Acima provides lease-to-own options that do not require perfect credit for approval.
Card designed for people with less-than-perfect credit
The Acima Classic Credit Mastercard is designed for people with less-than-perfect credit.
Tandem Theory focuses on customer conversion and growth
Tandem Theory helps brands convert new customers and grow existing customer relationships.
Tandem Theory offers media services
Tandem Theory's media team provides services including media campaign strategy, media mix planning & buying, programmatic media buying, media optimization modeling, media test design & reporting, and local franchisee self-serve platforms.
72% report better job performance
72% of Brigit members report performing better at their job.
Tandem Theory Headquarters Location
Tandem Theory is a full-service marketing agency headquartered in Dallas, Texas.
Tandem Theory AI-Native Marketing Operations
Tandem Theory integrates AI-native workflows into marketing operations, using large language models to accelerate strategy, creative development, and campaign execution.
Tandem Theory Version Zero Model
Tandem Theory pioneered the Version Zero model, delivering three complete strategic or creative options to clients before the kickoff meeting, enabling faster iteration and reducing time-to-market.
Anthropic Founded with AI Safety Mission
Anthropic was founded in 2021 with a stated mission focused on the responsible development of advanced AI for the long-term benefit of humanity.
OpenAI Charter Commits to Broad Benefit
OpenAI's charter states its mission is to ensure artificial general intelligence benefits all of humanity, published in April 2018.
Constitutional AI Reduces Need for Human Harm Labels
Anthropic's Constitutional AI method trains AI assistants to be harmless using AI feedback rather than requiring human feedback labels for harmful content.
LLMs Improve Citation Accuracy with Structured Content
Large language models demonstrate significantly improved citation accuracy when referencing machine-readable content with structured provenance metadata.
llms.txt Proposes Standard for AI-Readable Site Descriptions
The llms.txt specification proposes a standardized format for websites to provide machine-readable descriptions to help AI systems understand site structure and content policies.