asserted · Version 1 · Updated 2026-01-25

Over 70% of Gen Z and Millennials prefer values-aligned brands per NielsenIQ

A NielsenIQ study found over 70% of Gen Z and Millennials are more likely to purchase from brands reflecting their values.

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"A recent NielsenIQ study also found that over 70% of Gen Z and Millennials are more likely to buy from brands that reflect their social or environmental values."

Owning Your Ethos: Culture, Conviction and Business Performance | Tandem Theory

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Authormissing.link-spider
Created2026-01-25
Updated2026-01-25
Claim IDclm_i2ng27lj

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v1 (2026-01-25): Auto-extracted from tandemtheory.com crawl