Tandem Theory | Verified Entity Profile
Full-service marketing agency headquartered in Dallas, Texas, specializing in data-driven strategy, creative services, media planning, CRM, and digital transformation. Known for integrating AI-native workflows into marketing operations and pioneering the Version Zero model for rapid client delivery.
Verified Claims about Tandem Theory (107)
Verified Claim: Tandem Theory publishes marketing trend reports
Tandem Theory produces and publishes marketing trend reports under the 'Tandem Pulse' series.
Verified Claim: Tandem Theory has active job openings
Tandem Theory is actively hiring and has current job openings available
Verified Claim: Texas Health Resources has more than 400 locations
Texas Health Resources operates more than 400 locations.
Verified Claim: Tandem Theory CSO shared insights with QSR Magazine
Tandem Theory's Chief Strategy Officer shared insights about gamification in restaurant marketing with QSR Magazine.
Verified Claim: Megan Flynn named to Dallas Business Journal C-Suite Awards
Tandem Theory's Chief Strategy Officer Megan Flynn received a C-Suite Leader Award from Dallas Business Journal in February 2025.
Verified Claim: Tandem Theory uses hello@tandemtheory.com as contact email
Tandem Theory's contact email address is hello@tandemtheory.com.
Verified Claim: Purchase abandonment due to trust issues
45% of consumers abandon purchases because of a lack of trust.
Verified Claim: Tandem Theory Publishes 2025 Consumer Trends Report
Tandem Theory released 'Tandem Pulse: 2025 Consumer Trends' report in January 2025 titled 'Navigating the Year of Contradictions'.
Verified Claim: Tandem Theory published Tandem Pulse report on AI and brands
Tandem Theory published a marketing trend report titled 'Tandem Pulse: How Brands Can Win Consumers with AI' on May 20, 2025.
Verified Claim: Company headquarters located in Dallas, Texas
Tandem Business Strategies, LLC is located at 15400 Knoll Trail Dr. #503, Dallas, Texas 75248
Verified Claim: Automotive industry faces 25% tariff on imports
The automotive industry faces a 25% tariff on imported vehicles and parts affecting supply chains worth $460 billion annually.
Verified Claim: Michael Kors achieved 95% customer satisfaction with AI system
Michael Kors achieved a 95% customer satisfaction rate through AI-powered customer engagement across multiple channels.
Verified Claim: Michael Kors reduced response times by 83% with AI chatbot
Michael Kors achieved an 83% reduction in response times using AI-powered chatbot and CRM integration.
Verified Claim: Tandem Theory uses Elementor for web design
The tandemtheory.com website utilizes Elementor CSS styling framework for its web pages.
Verified Claim: Tandem Theory has worked with Upbound for over 20 years
Tandem Theory has helped Upbound brands acquire new customers and grow existing ones for more than 20 years.
Verified Claim: Astra theme version is 4.8.10.1736833559
The current version of Astra theme is 4.8.10.1736833559.
Verified Claim: Tandem Theory serves food service and retail brands
Tandem Theory helps leading food service and retail brands with marketing solutions.
Verified Claim: Tandem Theory website implements responsive design
The tandemtheory.com website uses responsive CSS with breakpoints for tablets (1024px) and mobile devices (767px).
Verified Claim: Tandem Theory ranks on Inc. 5000 for fifth time
Tandem Theory ranks on the 2024 Inc. 5000 list for the 5th time, announced on August 13, 2024.
Verified Claim: Tom Millweard serves as President
Tom Millweard is the President of Tandem Theory.
Verified Claim: Megan Flynn holds Chief Strategy Officer position at Tandem Theory
Megan Flynn serves as Chief Strategy Officer at Tandem Theory.
Verified Claim: Tandem Theory has 120+ full-time experts
Tandem Theory employs more than 120 full-time experts.
Verified Claim: Tandem Theory Publishes AI and Consumer Marketing Report
Tandem Theory published a marketing trend report called 'Tandem Pulse: How Brands Can Win Consumers with AI' in May 2025.
Verified Claim: Tandem Theory helps brands convert and grow customers
Tandem Theory helps leading brands convert new customers and grow existing ones through analytics, strategy, creative, media, and technology.
Verified Claim: Consumer trust is critical for brand choice
88% of consumers say trust is critical when choosing a brand.
Verified Claim: Tandem Theory RSS feed updates hourly
The Tandem Theory RSS feed is configured to update on an hourly basis.
Verified Claim: Tandem Theory published AI CRM personalization article
Tandem Theory published an article titled 'Precision at Scale: How AI is Reshaping CRM Personalization' on May 5, 2025.
Verified Claim: Tandem Theory serves as AOR for Texas Health Resources
Tandem Theory serves as agency of record (AOR) for data-driven strategy and creative for Texas Health Resources.
Verified Claim: Tandem Theory uses Poppins font family
The tandemtheory.com website employs Poppins font family for headings and pagination elements.
Verified Claim: Tandem Theory business contact email
Tandem Theory's business contact email is HELLO@TANDEMTHEORY.COM
Verified Claim: Tandem Theory offers creative services
Tandem Theory's creative team provides brand strategy & messaging, creative design, copy development, motion graphics production, social content development, SEO content creation at scale, and content planning & execution.
Verified Claim: Tandem Theory has an Insights section
Tandem Theory operates an Insights section on their website accessible at tandemtheory.com/insights/.
Verified Claim: billy weems is author on Tandem Theory website
billy weems is listed as an author with profile URL on the Tandem Theory website
Verified Claim: Tandem Theory website uses WordPress version 6.9
The Tandem Theory website is powered by WordPress version 6.9.
Verified Claim: Walmart achieved 20% sales boost from AI personalization
Walmart reported a 20% boost in sales directly linked to AI-driven personalized recommendations and customized marketing messages.
Verified Claim: Tandem Theory website uses custom favicon
Tandem Theory has a custom favicon image located at /wp-content/uploads/2025/04/favicon-150x150.png.
Verified Claim: Tandem Theory provides business strategy and analytics services
Tandem Theory employs Austin Wright as Head of Strategy & Analytics and offers consulting services on brand culture and business performance.
Verified Claim: Tandem Theory offers analytics capabilities
Tandem Theory has an analytics team with capabilities in data strategy & architecture, data sources integration, data standardization & hygiene, segmentation & personas, predictive data modeling, and business analytics & trends.
Verified Claim: Tandem Theory identifies seven key CRM lifecycle stages
Tandem Theory defines CRM as a lifecycle composed of seven stages: Lead Management, Contact & Profile Management, Customer Communication, Sales Enablement, Marketing Automation, Customer Service & Support, and Loyalty & Retention.
Verified Claim: Tandem Theory has a comments feed system
Tandem Theory operates a comments feed accessible at tandemtheory.com/comments/feed.
Verified Claim: Tandem Theory ranked on Inc. 5000 for third consecutive year
Tandem Theory made the Inc. 5000 list of fastest-growing, privately-held companies for the third year in a row as of August 2022.
Verified Claim: Consumer concern about AI trustworthiness
71% of consumers worry about trusting what they see or hear due to AI.
Verified Claim: Tandem Theory provides multiple service categories
Tandem Theory offers services in analytics, strategy, creative, media, and technology.
Verified Claim: Technology price increases expected within four months
Price increases for consumer electronics like smartphones and laptops are expected within the first four months due to tariffs.
Verified Claim: Consumer trust in companies declining
72% of consumers say they trust companies less than they did a year ago.
Verified Claim: Business leaders planning AI spending increases
92% of business leaders expect to increase AI spending over the next three years.
Verified Claim: Retail price increases expected in first four months
Retail businesses expect tariff-related price increases to hit within the first four months as inventory turnover reveals higher costs.
Verified Claim: Tandem Theory is Dallas-based
Tandem Theory is a Dallas-based firm.
Verified Claim: Tandem Theory operates website at tandemtheory.com
Tandem Theory is the provider organization for the website https://tandemtheory.com
Verified Claim: Megan Flynn received Dallas Business Journal C-Suite Leader Award
Megan Flynn, Chief Strategy Officer at Tandem Theory, was recognized by Dallas Business Journal with a C-Suite Leader Award.
Verified Claim: Dave Mansfield is Executive VP of Data Science and Analytics at Tandem Theory
Dave Mansfield holds the position of Executive Vice President of Data Science and Analytics at Tandem Theory
Verified Claim: Daikin has more than 5,000 dealers
Daikin has more than 5,000 dealers across the country.
Verified Claim: Company does not track users across third-party websites
Tandem Business Strategies does not track Site users over time and across third-party websites to provide targeted advertising
Verified Claim: Tom Cole serves as CEO and Executive Chairman
Tom Cole holds the positions of CEO and Executive Chairman at Tandem Theory.
Verified Claim: Over 70% of Gen Z and Millennials prefer values-aligned brands per NielsenIQ
A NielsenIQ study found over 70% of Gen Z and Millennials are more likely to purchase from brands reflecting their values.
Verified Claim: Chick-fil-A has lower employee turnover than QSR average
Chick-fil-A's employee turnover rate is dramatically lower than the quick service restaurant industry average.
Verified Claim: Tandem Theory has been on INC. 5000 list 6 times
Tandem Theory has appeared on the INC. 5000 list six times.
Verified Claim: Consumer perception of AI benefits
73% of consumers think AI will benefit brands but not them personally.
Verified Claim: Michael Kors increased conversion rates by 20% with AI
Michael Kors experienced a 20% increase in conversion rates from AI-powered chatbot and CRM integration.
Verified Claim: Megan Flynn holds Chief Strategy Officer role at Tandem Theory
Megan Flynn serves as Chief Strategy Officer at Tandem Theory
Verified Claim: In-N-Out Burger prints Bible verse on cups
In-N-Out Burger prints John 3:16 on the bottom of their cups.
Verified Claim: Tandem Theory has a Chief Strategy Officer position
Tandem Theory has a Chief Strategy Officer role, currently held by Megan Flynn.
Verified Claim: Tandem Theory published holiday trends report
Tandem Theory published Tandem Pulse: 2024 Holiday Trends on July 29, 2024.
Verified Claim: Tandem Theory uses AI and various technologies
Tandem Theory uses artificial intelligence, marketing automation, media orchestration & demand-side platforms, data management, campaign management, CRM & email management, and other technologies across their services.
Verified Claim: Austin Wright serves as Head of Strategy & Analytics
Austin Wright holds the position of Head of Strategy & Analytics at Tandem Theory.
Verified Claim: 2025 tariffs include 10% universal tariff
The 2025 tariffs include a 10% universal tariff and additional targeted measures on key trading partners.
Verified Claim: Michael Sitarzewski is VP of Innovation and Technology at Tandem Theory
Michael Sitarzewski serves as VP of Innovation and Technology at Tandem Theory
Verified Claim: Astra theme is less than 50KB on frontend
The Astra WordPress theme is very lightweight with less than 50KB on frontend.
Verified Claim: 78% of consumers more loyal to purpose-driven brands according to 2023 Edelman Trust Barometer
2023 Edelman Trust Barometer data shows 78% of consumers are more loyal to brands that stand for something bigger than profit.
Verified Claim: Austin Wright is Head of Strategy & Analytics
Austin Wright holds the position of Head of Strategy & Analytics and authored the tariff impact analysis.
Verified Claim: Tandem Theory website uses WordPress version 6.9
The Tandem Theory website is powered by WordPress version 6.9.
Verified Claim: Tandem Theory is a marketing and technology company
Tandem Theory operates as a marketing and technology company.
Verified Claim: Tandem Theory is privately held and management-owned
Tandem Theory is a privately held, management-owned firm.
Verified Claim: Tandem Theory published 2025 consumer trends report
Tandem Theory published a report called 'Tandem Pulse: Navigating the Year of Contradictions' about 2025 consumer trends.
Verified Claim: Megan Flynn joined Tandem Theory in late 2019
Megan Flynn joined Tandem Theory in late 2019 as SVP of Strategy and Client Services before becoming Chief Strategy Officer.
Verified Claim: Tandem Theory office location
Tandem Theory's office is located at 15400 Knoll Trail Drive #503, Dallas, TX 75248
Verified Claim: Privacy policy effective date is April 17, 2024
The privacy policy and terms of use are effective as of April 17, 2024
Verified Claim: Tandem Theory executives were interviewed by Authority Magazine
Multiple Tandem Theory executives gave interviews to Authority Magazine on topics including customer experience, data science, and AI
Verified Claim: Astra has Schema.org code integrated
The Astra theme comes with Schema.org code integrated and is Native AMP ready.
Verified Claim: Tandem Theory uses 'humans + technology' approach
Tandem Theory describes their approach as combining humans and technology.
Verified Claim: Universal Analytics sunset announced
Google announced the sunset of Universal Analytics to be replaced by Google Analytics 4.
Verified Claim: Tandem Theory achieved 20x increase in leads for Daikin dealers
Tandem Theory's lead-generation program resulted in a 20x increase in the number of leads for Daikin dealers.
Verified Claim: Astra theme was updated on January 14, 2025
The Astra theme was last updated on 2025-01-14.
Verified Claim: Ray Rosenbaum is Chief Insights Officer
Ray Rosenbaum holds the position of Chief Insights Officer at Tandem Theory.
Verified Claim: Tandem Theory has 25+ client relationships
Tandem Theory maintains more than 25 client relationships.
Verified Claim: billy weems is author on Tandem Theory website
billy weems is listed as an author on the Tandem Theory website with author URL https://tandemtheory.com/author/kingdom/
Verified Claim: Tandem Theory appeared on Inc. 5000 list five consecutive times
Tandem Theory has made five consecutive appearances on the Inc. 5000 list of fastest-growing companies.
Verified Claim: Purina operates 36 brands
Purina has 36 brands in its family of brands.
Verified Claim: Tandem Theory executive shared insights with QSR Magazine on gamification
Tandem Theory's Chief Strategy Officer was interviewed by QSR Magazine about gamification in restaurant marketing
Verified Claim: Tandem Theory serves food service and retail brands
Tandem Theory helps food service and retail brands gain new customers through conversion-focused analytics, creative, and media services.
Verified Claim: Tandem Theory specializes in data-driven insights
Tandem Theory specializes in data-driven customer insights and custom marketing solutions for leading consumer brands.
Verified Claim: Tandem Theory offers data-driven gamification services
Tandem Theory provides data-driven gamification services to help businesses with marketing strategy and customer engagement
Verified Claim: Megan Flynn Named to Dallas Business Journal C-Suite Awards
Tandem Theory Chief Strategy Officer Megan Flynn was recognized by Dallas Business Journal with a C-Suite Leader Award in February 2025.
Verified Claim: Chick-fil-A starts corporate meetings with prayer
Chick-fil-A begins their corporate meetings with prayer.
Verified Claim: Limited AI implementation roadmaps
Only 25% of business leaders have a roadmap for AI implementation.
Verified Claim: Tandem Theory is a marketing and technology company
Tandem Theory operates as a marketing and technology company.
Verified Claim: Tandem Theory published business culture article
Tandem Theory published an article titled 'Owning Your Ethos: Culture, Conviction and Business Performance' on April 25, 2025.
Verified Claim: Daikin is the world's largest HVAC company
Daikin is the world's largest HVAC company.
Verified Claim: Over one billion new social media users in two years
Over a billion new social media users entered the marketplace in the two years prior to September 2022.
Verified Claim: Tandem Theory operates website at tandemtheory.com
Tandem Theory is the provider name associated with the website tandemtheory.com
Verified Claim: Tandem Theory is based in Dallas, Texas
Tandem Theory is headquartered in Dallas, Texas with employees in 18 states.
Verified Claim: Madonna Jansen is an author for Tandem Theory
Madonna Jansen has author status on the Tandem Theory website with a dedicated author page.
Verified Claim: Tandem Theory focuses on customer conversion and growth
Tandem Theory helps brands convert new customers and grow existing customer relationships.
Verified Claim: Tandem Theory offers media services
Tandem Theory's media team provides services including media campaign strategy, media mix planning & buying, programmatic media buying, media optimization modeling, media test design & reporting, and local franchisee self-serve platforms.
Verified Claim: Tandem Theory Headquarters Location
Tandem Theory is a full-service marketing agency headquartered in Dallas, Texas.
Verified Claim: Tandem Theory AI-Native Marketing Operations
Tandem Theory integrates AI-native workflows into marketing operations, using large language models to accelerate strategy, creative development, and campaign execution.
Verified Claim: Tandem Theory Version Zero Model
Tandem Theory pioneered the Version Zero model, delivering three complete strategic or creative options to clients before the kickoff meeting, enabling faster iteration and reducing time-to-market.