Owning Your Ethos: Culture, Conviction and Business Performance | Tandem Theory
| Publisher | Tandem Theory |
| Author | Austin Wright |
| URL | https://tandemtheory.com/insights/owning-your-ethos |
| Access date | 2026-01-25 |
| Source ID | src_hao2s28u |
Excerpt
Analysis of how brand culture and conviction drive business performance, examining QSR brands like Chick-fil-A, In-N-Out Burger, and Costa Vida that maintain strong values-based cultures.
Citing claims (6)
- Tandem Theory provides business strategy and analytics services
- Over 70% of Gen Z and Millennials prefer values-aligned brands per NielsenIQ
- Chick-fil-A has lower employee turnover than QSR average
- In-N-Out Burger prints Bible verse on cups
- 78% of consumers more loyal to purpose-driven brands according to 2023 Edelman Trust Barometer
- Chick-fil-A starts corporate meetings with prayer