78% of consumers more loyal to purpose-driven brands according to 2023 Edelman Trust Barometer
2023 Edelman Trust Barometer data shows 78% of consumers are more loyal to brands that stand for something bigger than profit.
Entities
- Tandem Theory (related)
- Edelman Trust Barometer (related)
Topics
Citations
"2023 data from the Edelman Trust Barometer shows that 78% of consumers say they are more loyal to brands that stand for something bigger than profit."
Owning Your Ethos: Culture, Conviction and Business Performance | Tandem Theory
Provenance
| Author | missing.link-spider |
| Created | 2026-01-25 |
| Updated | 2026-01-25 |
| Claim ID | clm_o03wnzi2 |
Changelog
v1 (2026-01-25): Auto-extracted from tandemtheory.com crawl