Edelman Trust Barometer | Verified Entity Profile
A research study that measures consumer trust and loyalty behaviors toward brands.
Verified Claims about Edelman Trust Barometer (1)
Verified Claim: 78% of consumers more loyal to purpose-driven brands according to 2023 Edelman Trust Barometer
2023 Edelman Trust Barometer data shows 78% of consumers are more loyal to brands that stand for something bigger than profit.