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Edelman Trust Barometer

A research study that measures consumer trust and loyalty behaviors toward brands.

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asserted · v1 · 2026-01-25

78% of consumers more loyal to purpose-driven brands according to 2023 Edelman Trust Barometer

2023 Edelman Trust Barometer data shows 78% of consumers are more loyal to brands that stand for something bigger than profit.

Evidence: Owning Your Ethos: Culture, Conviction and Business Performance | Tandem Theory

"2023 data from the Edelman Trust Barometer shows that 78% of consumers say they are more loyal to brands that stand for something bigger than profit."

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