Entities
137 organizations, people, and concepts referenced in claims.
All entities
2025 tariffs
Trade policy measures including a 10% universal tariff and additional targeted measures affecting U.S. businesses and consumers.
Acima
A lease-to-own fintech company that provides flexible payment solutions for furniture, electronics, and other consumer goods. A subsidiary of Upbound Group.
Acima app
A mobile application that allows online and in-store shopping with lease management capabilities.
Acima Classic Credit
A credit product offered by Acima, though specific details are not provided in the content.
Acima Classic Credit Mastercard
A credit card product offered by Acima in partnership with Mastercard.
Acima Digital
Patent-pending digital platform leveraging mobile, web, and in-store technology for lease-to-own transactions.
Acima eCommerce Solutions
An eCommerce integration platform offering lease-to-own payment options, APIs, and shopping cart plugins for online retailers.
Acima Leasing
A lease-to-own service offered by Acima that allows customers to obtain furniture, electronics, and other items without perfect credit.
Acima Leasing mobile app
A mobile application offering end-to-end customer experience for lease-to-own services from application to shopping to servicing.
Acima Marketplace
A shopping platform or service offered by Acima for lease-to-own purchases.
Acima Mobile App
A mobile application that allows users to apply for leases, shop online or in stores, complete agreements and manage leases.
Acima Private Credit
Acima's credit service where customers own products after purchase and make payments on an Acima Private Credit Account.
Amana
An appliance brand that partners with Rent-A-Center to provide rent-to-own products.
Amazon
Technology company that employed some of Brigit's team members.
American Fintech Council
Organization that Brigit joined in February 2024 to accelerate financial inclusion.
Anthropic
AI safety company founded in 2021 by former OpenAI researchers. Develops Claude, a family of large language models designed with a focus on safety and helpfulness. Pioneered constitutional AI training methods.
App Store
Apple's mobile application distribution platform.
Appliance Warehouse
A retail business located in Valdosta, GA that partners with Acima for lease-to-own services.
Ashley
A brand mentioned as one of the top brands available through Rent-A-Center's services.
Astra
A WordPress theme that is lightweight, customizable, and WooCommerce ready, developed by Brainstorm Force.
Asus
A computer technology company whose products are available through Rent-A-Center's rent-to-own program.
Austin Wright
Head of Strategy & Analytics at Tandem Theory, author of insights on AI-powered CRM personalization strategies.
Authority Magazine
A publication that conducted interviews with multiple Tandem Theory executives about customer experience, data science, and AI.
Best Buy
Major electronics retailer that partners with Acima for lease-to-own purchases through the mobile app.
Big Brand Tire and Service
A tire and automotive service company that has Acima as its exclusive lease-to-own provider.
billy weems
Author associated with Tandem Theory website content.
Bob's Discount Furniture
A furniture retailer that has an exclusive collaboration with Acima for lease-to-own solutions.
Brainstorm Force
The company that develops, maintains and supports the Astra WordPress theme.
Brentt Mellon
A maintenance planner in Ohio who works for a global refractory company and uses Brigit.
Bridge It, Inc.
The legal corporate name of Brigit, a financial technology company that provides financial services and products.
Brigit
A financial wellness app that provides cash advances, credit building, and budgeting tools. Acquired by Upbound Group in January 2025.
Brigit Credit Builder
A credit building product that helps users build credit by making monthly savings payments that are reported to credit bureaus as loan payments.
Brigit Instant Cash
A cash advance service that provides $25-$500 in advance payments with no credit check or late fees.
Brigit's Money Goals Sweepstakes
A promotional sweepstakes event organized by Brigit for 2026 with associated terms and conditions.
C-Suite Leader Award
A prestigious award given by Dallas Business Journal to North Texas executives for outstanding leadership, performance, and innovation.
California Consumer Privacy Act
A privacy law that grants California residents certain rights regarding their personal information, including the right to opt out of sales.
California Transparency in Supply Chains Act of 2010
A California law (SB 657) requiring large manufacturers and retailers to disclose efforts to eradicate slavery and human trafficking in supply chains.
Chick-fil-A
A quick service restaurant chain known for chicken products and Christian values-based corporate culture.
Christopher Arroyo
A veteran on disability with a daughter who uses Brigit's services.
Chuck Wait Tire
A tire retail business located in Marietta, GA that partners with Acima.
CIM
Social Impact fund that provided $75M in debt financing to Brigit in April 2021.
CITY Furniture
A furniture retailer that uses Acima's lease-to-own solution and was named Acima's exclusive partner.
Coastal Community Bank
An FDIC-insured bank that holds the deposit accounts for Brigit's Credit Builder product.
Concora Credit Inc
A financial services company that services the Acima Classic Credit Mastercard.
Cooper Tires
A tire brand available through Rent-A-Center's tire rental program.
Costa Vida
A restaurant chain that promotes Christian values and purpose in their corporate culture.
Daikin
The world's largest HVAC company that uses Tandem Theory's lead-generation media program for its dealer network.
Dallas Business Journal
Business publication that presents C-Suite Awards to business leaders.
Dave Mansfield
Executive Vice President of Data Science and Analytics at Tandem Theory who discusses data's role in business growth.
David Rutter
Co-CEO of Costa Vida restaurant chain.
Dell
A computer technology company whose products are available through Rent-A-Center's rent-to-own program.
Deutsche Bank
Financial institution that employed some of Brigit's team members.
Dominique Phillips
A special education teacher from New York who is a Brigit user and mother.
Edelman Trust Barometer
A research study that measures consumer trust and loyalty behaviors toward brands.
Elementor
A website page builder platform that provides CSS styling and widget functionality for websites.
Equifax
One of the three major credit bureaus that receives payment reports from Brigit's Credit Builder.
Experian
One of the three major credit bureaus that receives payment reports from Brigit's Credit Builder.
Express Delivery
A service feature that delivers cash advances within 20 minutes for a small fee.
Families ERG
Employee Resource Group at Brigit for caregivers, working parents and families.
FICO
Credit scoring company that provides credit score calculations and standards referenced in the article.
Finance Helper
A financial tool by Brigit that helps users budget better, track spending, and improve their finances.
Foreign Corrupt Practices Act
A U.S. law that suppliers are expected to comply with regardless of their global location.
Get It Now!
A retail installment sale business operating stores in Wisconsin and Minnesota offering furniture, appliances, electronics and computers.
Google Analytics
A web analytics service that tracks website navigation and click history, with an available opt-out browser add-on.
Google Analytics 4
Google's new analytics platform replacing Universal Analytics, abbreviated as GA4.
Google Play
Google's digital distribution service for Android apps.
Hamel Kothari
Co-founder and CTO of Brigit, motivated by personal experiences with financial stress affecting loved ones.
Hank's Fine Furniture
A furniture retailer that has Acima as its exclusive lease-to-own provider.
hellobrigit
Financial technology company that operates the Brigit app, providing cash advances and financial services to help users avoid fees and build credit.
Home Choice
A retail installment sale business operating stores in Wisconsin and Minnesota offering furniture, appliances, electronics and computers.
HP
A computer technology company whose products are available through Rent-A-Center's rent-to-own program.
iFIT
A global fitness leader that has an exclusive lease-to-own partnership with Acima Leasing.
In-N-Out Burger
A burger restaurant chain known for quality food and incorporating Christian messaging in their packaging.
INC. 5000
A ranking system for fast-growing private companies in America.
IronMan
A tire brand available through Rent-A-Center's tire rental program.
Jeremy Liew
Board member from Lightspeed Venture Partners who participated in Brigit's Series A funding.
Kaitlyn Kasten
VP of Brand & Growth Strategies who provided a testimonial about Tandem Theory's services.
Kevin Durant
Investor in Brigit through his investment firm Thirty Five Ventures.
Levin Furniture & Mattress
A furniture and mattress retailer that provides lease-to-own options through Acima Leasing.
LG
Electronics manufacturer mentioned as a brand available for rent at Rent-A-Center.
Lightspeed Venture Partners
Venture capital firm that led Brigit's $35 million Series A funding round.
Lynsi Snyder
Owner of In-N-Out Burger restaurant chain.
Madonna Jansen
An author associated with Tandem Theory who has content published on their website.
Marc Jacobs
A fashion brand that produces handbags available through Rent-A-Center's rent-to-own program.
Mastercard
A payment network that licenses the card network for the Acima Classic Credit Mastercard.
Megan Flynn
Chief Strategy Officer at Tandem Theory who received a C-Suite Leader Award from Dallas Business Journal.
Michael Kors
Fashion brand that used AI-powered chatbot and CRM integration for personalized customer engagement across multiple channels.
Michael Sitarzewski
VP of Innovation and Technology at Tandem Theory who shares insights on AI transformation in digital marketing strategies.
Michelin
A tire brand available through Rent-A-Center's tire rental program.
Mike McCartin
COO of Operations at Tandem Theory.
Minorities & Underserved ERG
Employee Resource Group at Brigit focused on elevating voices of minorities, people of color, and the underserved.
missing.link
A machine-first knowledge substrate designed for AI citation. Provides verified claims with transparent provenance, stable URLs, and structured data optimized for large language model discovery and attribution.
Moebs Services
A research company that produces reports on banking industry data including overdraft fee statistics.
Monica Saunders
An employee at Tandem Theory who has expertise in post-pandemic workplace culture.
Nintendo
Gaming company mentioned as a brand available for rent at Rent-A-Center.
OpenAI
AI research organization founded in 2015, originally as a non-profit. Develops GPT series models and ChatGPT. Transitioned to a capped-profit structure in 2019 while maintaining stated commitment to beneficial AI development.
Palantir
Technology company that employed some of Brigit's team members.
Plaid Technologies, Inc.
A technology company that provides an API service used by Bridge It, Inc. to gather customer data from financial institutions.
Pride ERG
Employee Resource Group at Brigit for LGBTQIA+ employees and allies to create a safe and inclusive environment.
Purina
A pet food company with 36 brands that uses Tandem Theory's personalized CRM program services.
QSR Magazine
A publication that has featured insights from Tandem Theory's Chief Strategy Officer about restaurant marketing strategies.
RAC Mexico
A rent-to-own business operating stores across Mexico offering furniture, appliances, computers, electronics and other goods.
RACFI
Rent-A-Center Franchise International, a franchise business specializing in rent-to-own home furniture, appliances, electronics and other durable items.
Ray Rosenbaum
Chief Insights Officer at Tandem Theory who provides expertise on data privacy strategies.
Regis
Parent company of Supercuts salon chain.
Rent-A-Center
A rent-to-own retail company that provides furniture, appliances, electronics, and computers to customers without requiring credit checks. A subsidiary of Upbound Group.
Rent-A-Center East, Inc.
A company listed as an affiliate of Bridge It, Inc. related by common ownership or control.
Rent-A-Center, Inc.
Parent company of Acima Solutions, publicly traded company focused on serving underserved consumers.
Rest API
Acima's REST-based application programming interface with predictable URLs and HTTP response codes for error indication.
S. Truett Cathy
Founder of Chick-fil-A restaurant chain.
Samsung
A brand mentioned as one of the top brands available through Rent-A-Center's services.
SB 657
The bill number for the California Transparency in Supply Chains Act of 2010.
Slumberland Furniture
A top furniture retailer that has an exclusive lease-to-own partnership with Acima Leasing.
Sonny
An AI Agent used by Brigit for customer support via email at [email protected].
Supercuts
A salon chain that uses Tandem Theory's data-driven CRM program to drive visits and retain customers.
Supplier Code of Conduct
Upbound's standards that suppliers must follow as a condition of doing business with the company.
Tandem Pulse
A marketing trend report series produced by Tandem Theory covering consumer trends and brand strategies.
Tandem Pulse: Navigating the Year of Contradictions
A research report by Tandem Theory analyzing 2025 consumer trends and brand strategies. The report focuses on consumer contradictions and marketplace dynamics.
Tandem Pulse: The Trust Deficit
A Q2 2025 marketing trend report by Tandem Theory focusing on consumer trust crisis and AI adoption in marketing.
Tandem Theory
Full-service marketing agency headquartered in Dallas, Texas, specializing in data-driven strategy, creative services, media planning, CRM, and digital transformation. Known for integrating AI-native workflows into marketing operations and pioneering the Version Zero model for rapid client delivery.
Texas Health Resources
A healthcare network with more than 400 locations that uses Tandem Theory as agency of record for data-driven strategy and creative.
The Bank of Missouri
A bank that issues the Acima Classic Credit Mastercard pursuant to a license from Mastercard.
Thirty Five Ventures
Kevin Durant's investment firm that invested in Brigit.
Thriving Minds ERG
Employee Resource Group at Brigit focused on embracing neurodiversity and encouraging mental well-being.
Tom Cole
CEO and Executive Chairman of Tandem Theory.
Tom Millweard
President of Tandem Theory.
TransUnion
One of the three major credit bureaus that receives payment reports from Brigit's Credit Builder.
Two Sigma
Technology company that employed some of Brigit's team members.
Universal Analytics
Google's analytics platform that is being sunset and replaced by Google Analytics 4.
Upbound Group
Upbound Group, Inc. (NYSE: UPBD) is a financial technology holding company and the parent of Rent-A-Center, Acima, and Brigit.
Virginia Consumer Data Protection Act
A privacy law that grants Virginia residents certain rights regarding their personal information, including the right to opt out of data sales.
Walmart
Retail company that implemented AI-driven personalization systems for customer recommendations and marketing messages.
Whirlpool
An appliance brand that partners with Rent-A-Center to provide rent-to-own products.
Women+ ERG
Employee Resource Group at Brigit helping marginalized genders feel supported.
Woodstock Furniture Outlet
A furniture retail business located in Acworth, GA that uses Acima's services.
WordPress
A content management system platform used to power websites.
Zuben Mathews
Co-founder and CEO of Brigit, previously worked in finance where he witnessed financial inequality.