Tandem Theory

Tandem Theory publishes marketing trend reports

Tandem Theory produces and publishes marketing trend reports under the 'Tandem Pulse' series.

"Access our new marketing trend report. ... Explore Tandem Pulse: Navigating the Year of Contradictions"

Tandem Theory has active job openings

Tandem Theory is actively hiring and has current job openings available

"We're always looking for great people. SEE ACTIVE JOBS"

Texas Health Resources has more than 400 locations

Texas Health Resources operates more than 400 locations.

"We're helping Texas Health Resources drive new patient visits across more than 400 locations."

Tandem Theory CSO shared insights with QSR Magazine

Tandem Theory's Chief Strategy Officer shared insights about gamification in restaurant marketing with QSR Magazine.

"Megan Flynn, Chief Strategy Officer at Tandem Theory, shared with QSR Magazine how gamification can change the game for modern restaurant marketing."

Megan Flynn named to Dallas Business Journal C-Suite Awards

Tandem Theory's Chief Strategy Officer Megan Flynn received a C-Suite Leader Award from Dallas Business Journal in February 2025.

"Tandem Theory is proud to announce that its Chief Strategy Officer (CSO), Megan Flynn, has been recognized by the Dallas Business Journal (DBJ) with a prestigious C-Suite Leader Award."

Tandem Theory uses hello@tandemtheory.com as contact email

Tandem Theory's contact email address is hello@tandemtheory.com.

"Contact us at hello@tandemtheory.com to start building your strategy."

Purchase abandonment due to trust issues

45% of consumers abandon purchases because of a lack of trust.

"45% abandon purchases because of a lack of trust."

Tandem Theory Publishes 2025 Consumer Trends Report

Tandem Theory released 'Tandem Pulse: 2025 Consumer Trends' report in January 2025 titled 'Navigating the Year of Contradictions'.

"Tandem Pulse: 2025 Consumer Trends January 23, 2025 Explore Tandem Pulse: Navigating the Year of Contradictions to uncover the strategies, insights, and trends you need to stay ahead."

Tandem Theory published Tandem Pulse report on AI and brands

Tandem Theory published a marketing trend report titled 'Tandem Pulse: How Brands Can Win Consumers with AI' on May 20, 2025.

"Tandem Pulse: How Brands Can Win Consumers with AI ... May 20, 2025 ... Access our new marketing trend report."

Company headquarters located in Dallas, Texas

Tandem Business Strategies, LLC is located at 15400 Knoll Trail Dr. #503, Dallas, Texas 75248

"Any personal information collected by Company is controlled by Company at 15400 Knoll Trail Dr. #503, Dallas, Texas 75248."

Automotive industry faces 25% tariff on imports

The automotive industry faces a 25% tariff on imported vehicles and parts affecting supply chains worth $460 billion annually.

"The automotive industry is grappling with a 25% tariff on imported vehicles and parts—a measure that could disrupt supply chains worth $460 billion annually."

Michael Kors achieved 95% customer satisfaction with AI system

Michael Kors achieved a 95% customer satisfaction rate through AI-powered customer engagement across multiple channels.

"This led to an 83% reduction in response times, a 95% customer satisfaction rate, and a 20% increase in conversion rates."

Michael Kors reduced response times by 83% with AI chatbot

Michael Kors achieved an 83% reduction in response times using AI-powered chatbot and CRM integration.

"This led to an 83% reduction in response times, a 95% customer satisfaction rate, and a 20% increase in conversion rates."

Tandem Theory uses Elementor for web design

The tandemtheory.com website utilizes Elementor CSS styling framework for its web pages.

".elementor-7148 .elementor-element.elementor-element-2b729ea{--display:flex;--flex-direction:column;"

Tandem Theory has worked with Upbound for over 20 years

Tandem Theory has helped Upbound brands acquire new customers and grow existing ones for more than 20 years.

"For more than 20 years, we have helped Upbound brands acquire new customers and grow existing ones."

Astra theme version is 4.8.10.1736833559

The current version of Astra theme is 4.8.10.1736833559.

"Version: 4.8.10.1736833559"

Tandem Theory serves food service and retail brands

Tandem Theory helps leading food service and retail brands with marketing solutions.

"we help leading food service and retail brands blend emotional intelligence with artificial intelligence"

Tandem Theory website implements responsive design

The tandemtheory.com website uses responsive CSS with breakpoints for tablets (1024px) and mobile devices (767px).

"@media(max-width:1024px){.elementor-7148 .elementor-element.elementor-element-2b729ea{--margin-top:50px;"

Tandem Theory ranks on Inc. 5000 for fifth time

Tandem Theory ranks on the 2024 Inc. 5000 list for the 5th time, announced on August 13, 2024.

"For the 5th Time, Tandem Theory Ranks on the Inc. 5000... Inc. revealed today that Tandem Theory... ranks on the 2024 Inc. 5000"

Tom Millweard serves as President

Tom Millweard is the President of Tandem Theory.

"Tom Millweard - President"

Megan Flynn holds Chief Strategy Officer position at Tandem Theory

Megan Flynn serves as Chief Strategy Officer at Tandem Theory.

"Megan Flynn, Chief Strategy Officer at Tandem Theory, shared with QSR Magazine how gamification can change the game for modern restaurant marketing."

Tandem Theory has 120+ full-time experts

Tandem Theory employs more than 120 full-time experts.

"Full-time Experts 120+"

Tandem Theory Publishes AI and Consumer Marketing Report

Tandem Theory published a marketing trend report called 'Tandem Pulse: How Brands Can Win Consumers with AI' in May 2025.

"Tandem Pulse: How Brands Can Win Consumers with AI May 20, 2025 In a world of rising skepticism and AI overload, how can brands stay trusted, chosen, and relevant? Access our new marketing trend report."

Tandem Theory helps brands convert and grow customers

Tandem Theory helps leading brands convert new customers and grow existing ones through analytics, strategy, creative, media, and technology.

"We help leading brands convert new customers and grow existing ones through analytics, strategy, creative, media, and technology."

Consumer trust is critical for brand choice

88% of consumers say trust is critical when choosing a brand.

"88% of consumers say trust is critical when choosing a brand."

Tandem Theory RSS feed updates hourly

The Tandem Theory RSS feed is configured to update on an hourly basis.

"hourly"

Tandem Theory published AI CRM personalization article

Tandem Theory published an article titled 'Precision at Scale: How AI is Reshaping CRM Personalization' on May 5, 2025.

"Precision at Scale: How AI is Reshaping CRM Personalization ... May 5, 2025"

Tandem Theory serves as AOR for Texas Health Resources

Tandem Theory serves as agency of record (AOR) for data-driven strategy and creative for Texas Health Resources.

"As AOR for data-driven strategy and creative, we support highly specialized service lines"

Tandem Theory uses Poppins font family

The tandemtheory.com website employs Poppins font family for headings and pagination elements.

".elementor-7148 .elementor-element.elementor-element-073e08d .elementor-heading-title{font-family:"Poppins", Sans-serif;"

Tandem Theory business contact email

Tandem Theory's business contact email is HELLO@TANDEMTHEORY.COM

"HELLO@TANDEMTHEORY.COM"

Tandem Theory offers creative services

Tandem Theory's creative team provides brand strategy & messaging, creative design, copy development, motion graphics production, social content development, SEO content creation at scale, and content planning & execution.

"Our creative team blends the art of messaging with the science of real-time performance data to develop high-conversion creative down to the individual customer level."

Tandem Theory has an Insights section

Tandem Theory operates an Insights section on their website accessible at tandemtheory.com/insights/.

""title":"Insights""

billy weems is author on Tandem Theory website

billy weems is listed as an author with profile URL on the Tandem Theory website

""author_name":"billy weems","author_url":"https:\/\/tandemtheory.com\/author\/kingdom\/""

Tandem Theory website uses WordPress version 6.9

The Tandem Theory website is powered by WordPress version 6.9.

"https://wordpress.org/?v=6.9"

Walmart achieved 20% sales boost from AI personalization

Walmart reported a 20% boost in sales directly linked to AI-driven personalized recommendations and customized marketing messages.

"Walmart reported a 20% boost in sales directly linked to these personalized recommendations, along with higher engagement and conversion rates."

Tandem Theory website uses custom favicon

Tandem Theory has a custom favicon image located at /wp-content/uploads/2025/04/favicon-150x150.png.

"https://tandemtheory.com/wp-content/uploads/2025/04/favicon-150x150.png"

Tandem Theory provides business strategy and analytics services

Tandem Theory employs Austin Wright as Head of Strategy & Analytics and offers consulting services on brand culture and business performance.

"Author: Austin Wright, Head of Strategy & Analytics"

Tandem Theory offers analytics capabilities

Tandem Theory has an analytics team with capabilities in data strategy & architecture, data sources integration, data standardization & hygiene, segmentation & personas, predictive data modeling, and business analytics & trends.

"Our analytics team is powered by years of hands-on experience across data architecture, science, and analysis."

Tandem Theory identifies seven key CRM lifecycle stages

Tandem Theory defines CRM as a lifecycle composed of seven stages: Lead Management, Contact & Profile Management, Customer Communication, Sales Enablement, Marketing Automation, Customer Service & Support, and Loyalty & Retention.

"CRM as a lifecycle composed of seven key stages: Lead Management, Contact & Profile Management, Customer Communication, Sales Enablement, Marketing Automation, Customer Service & Support, Loyalty & Retention"

Tandem Theory has a comments feed system

Tandem Theory operates a comments feed accessible at tandemtheory.com/comments/feed.

"Comments for Tandem Theory https://tandemtheory.com"

Tandem Theory ranked on Inc. 5000 for third consecutive year

Tandem Theory made the Inc. 5000 list of fastest-growing, privately-held companies for the third year in a row as of August 2022.

"Tandem Theory has made the Inc. 5000 list of fastest-growing, privately-held companies for the third year in a row!"

Consumer concern about AI trustworthiness

71% of consumers worry about trusting what they see or hear due to AI.

"71% worry about trusting what they see or hear due to AI."

Tandem Theory provides multiple service categories

Tandem Theory offers services in analytics, strategy, creative, media, and technology.

"We help leading brands convert new customers and grow existing ones through analytics, strategy, creative, media, and technology."

Technology price increases expected within four months

Price increases for consumer electronics like smartphones and laptops are expected within the first four months due to tariffs.

"Price increases for consumer electronics such as smartphones and laptops are expected within the first four months."

Consumer trust in companies declining

72% of consumers say they trust companies less than they did a year ago.

"72% say they trust companies less than they did a year ago."

Business leaders planning AI spending increases

92% of business leaders expect to increase AI spending over the next three years.

"92% of business leaders expect to increase AI spending over the next three years"

Retail price increases expected in first four months

Retail businesses expect tariff-related price increases to hit within the first four months as inventory turnover reveals higher costs.

"These increases are expected to hit within the first four months as inventory turnover reveals higher costs."

Tandem Theory is Dallas-based

Tandem Theory is a Dallas-based firm.

"Tandem Theory, a Dallas-based firm specializing in data-driven customer insights and custom marketing solutions"

Tandem Theory operates website at tandemtheory.com

Tandem Theory is the provider organization for the website https://tandemtheory.com

""provider_name":"Tandem Theory","provider_url":"https:\/\/tandemtheory.com""

Megan Flynn received Dallas Business Journal C-Suite Leader Award

Megan Flynn, Chief Strategy Officer at Tandem Theory, was recognized by Dallas Business Journal with a C-Suite Leader Award.

"Tandem Theory is proud to announce that its Chief Strategy Officer (CSO), Megan Flynn, has been recognized by the Dallas Business Journal (DBJ) with a prestigious C-Suite Leader Award."

Dave Mansfield is Executive VP of Data Science and Analytics at Tandem Theory

Dave Mansfield holds the position of Executive Vice President of Data Science and Analytics at Tandem Theory

"Dave Mansfield, Executive Vice President of Data Science and Analytics at Tandem Theory"

Daikin has more than 5,000 dealers

Daikin has more than 5,000 dealers across the country.

"drive heating & air conditioning leads to its more than 5,000 dealers"

Company does not track users across third-party websites

Tandem Business Strategies does not track Site users over time and across third-party websites to provide targeted advertising

"Company does not track Site users over time and across third-party websites to provide targeted advertising."

Tom Cole serves as CEO and Executive Chairman

Tom Cole holds the positions of CEO and Executive Chairman at Tandem Theory.

"Tom Cole - CEO, Executive Chairman"

Over 70% of Gen Z and Millennials prefer values-aligned brands per NielsenIQ

A NielsenIQ study found over 70% of Gen Z and Millennials are more likely to purchase from brands reflecting their values.

"A recent NielsenIQ study also found that over 70% of Gen Z and Millennials are more likely to buy from brands that reflect their social or environmental values."

Chick-fil-A has lower employee turnover than QSR average

Chick-fil-A's employee turnover rate is dramatically lower than the quick service restaurant industry average.

"Chick-fil-A turnover is dramatically lower than the QSR average."

Tandem Theory has been on INC. 5000 list 6 times

Tandem Theory has appeared on the INC. 5000 list six times.

"INC. 5000 6X"

Consumer perception of AI benefits

73% of consumers think AI will benefit brands but not them personally.

"73% think AI will benefit brands—just not them personally."

Michael Kors increased conversion rates by 20% with AI

Michael Kors experienced a 20% increase in conversion rates from AI-powered chatbot and CRM integration.

"This led to an 83% reduction in response times, a 95% customer satisfaction rate, and a 20% increase in conversion rates."

Megan Flynn holds Chief Strategy Officer role at Tandem Theory

Megan Flynn serves as Chief Strategy Officer at Tandem Theory

"Megan Flynn, Chief Strategy Officer at Tandem Theory"

In-N-Out Burger prints Bible verse on cups

In-N-Out Burger prints John 3:16 on the bottom of their cups.

"In-N-Out still prints John 3:16 on the bottom of its cups."

Tandem Theory has a Chief Strategy Officer position

Tandem Theory has a Chief Strategy Officer role, currently held by Megan Flynn.

"Tandem Theory is proud to announce that its Chief Strategy Officer (CSO), Megan Flynn"

Tandem Theory published holiday trends report

Tandem Theory published Tandem Pulse: 2024 Holiday Trends on July 29, 2024.

"Tandem Pulse: 2024 Holiday Trends July 29, 2024"

Tandem Theory uses AI and various technologies

Tandem Theory uses artificial intelligence, marketing automation, media orchestration & demand-side platforms, data management, campaign management, CRM & email management, and other technologies across their services.

"Technology cuts across all capability areas and we pride ourselves in being technology agnostic."

Austin Wright serves as Head of Strategy & Analytics

Austin Wright holds the position of Head of Strategy & Analytics at Tandem Theory.

"Author: Austin Wright, Head of Strategy & Analytics"

2025 tariffs include 10% universal tariff

The 2025 tariffs include a 10% universal tariff and additional targeted measures on key trading partners.

"These tariffs, which include a 10% universal tariff and additional targeted measures on key trading partners"

Michael Sitarzewski is VP of Innovation and Technology at Tandem Theory

Michael Sitarzewski serves as VP of Innovation and Technology at Tandem Theory

"Michael Sitarzewski, VP of Innovation and Technology at Tandem Theory"

Astra theme is less than 50KB on frontend

The Astra WordPress theme is very lightweight with less than 50KB on frontend.

"It is very lightweight (less than 50KB on frontend) and offers unparalleled speed."

78% of consumers more loyal to purpose-driven brands according to 2023 Edelman Trust Barometer

2023 Edelman Trust Barometer data shows 78% of consumers are more loyal to brands that stand for something bigger than profit.

"2023 data from the Edelman Trust Barometer shows that 78% of consumers say they are more loyal to brands that stand for something bigger than profit."

Austin Wright is Head of Strategy & Analytics

Austin Wright holds the position of Head of Strategy & Analytics and authored the tariff impact analysis.

"Author: Austin Wright, Head of Strategy & Analytics"

Tandem Theory website uses WordPress version 6.9

The Tandem Theory website is powered by WordPress version 6.9.

"https://wordpress.org/?v=6.9"

Tandem Theory is a marketing and technology company

Tandem Theory operates as a marketing and technology company.

"We are a marketing and technology company."

Tandem Theory is privately held and management-owned

Tandem Theory is a privately held, management-owned firm.

"it's a privately held, management-owned firm built by a team of seasoned agency owners and operators"

Tandem Theory published 2025 consumer trends report

Tandem Theory published a report called 'Tandem Pulse: Navigating the Year of Contradictions' about 2025 consumer trends.

"Explore Tandem Pulse: Navigating the Year of Contradictions to uncover the strategies, insights, and trends you need to stay ahead."

Megan Flynn joined Tandem Theory in late 2019

Megan Flynn joined Tandem Theory in late 2019 as SVP of Strategy and Client Services before becoming Chief Strategy Officer.

"Since joining Tandem Theory in late 2019, she has been instrumental in the agency's remarkable growth, rising from SVP of Strategy and Client Services to CSO."

Tandem Theory office location

Tandem Theory's office is located at 15400 Knoll Trail Drive #503, Dallas, TX 75248

"15400 KNOLL TRAIL DRIVE #503 DALLAS, TX 75248"

Privacy policy effective date is April 17, 2024

The privacy policy and terms of use are effective as of April 17, 2024

"PRIVACY POLICY & TERMS OF USE AS OF APRIL 17, 2024"

Tandem Theory executives were interviewed by Authority Magazine

Multiple Tandem Theory executives gave interviews to Authority Magazine on topics including customer experience, data science, and AI

"In an interview with Authority Magazine, Megan Flynn, Chief Strategy Officer at Tandem Theory, shares why creating a great customer experience is not only beneficial but crucial to business success."

Astra has Schema.org code integrated

The Astra theme comes with Schema.org code integrated and is Native AMP ready.

"Built with SEO in mind, Astra comes with Schema.org code integrated and is Native AMP ready"

Tandem Theory uses 'humans + technology' approach

Tandem Theory describes their approach as combining humans and technology.

"humans + technology"

Universal Analytics sunset announced

Google announced the sunset of Universal Analytics to be replaced by Google Analytics 4.

"With the impending sunset of Universal Analytics, how should brands and agencies prepare for Google Analytics 4 (GA4)."

Tandem Theory achieved 20x increase in leads for Daikin dealers

Tandem Theory's lead-generation program resulted in a 20x increase in the number of leads for Daikin dealers.

"The result is a 20x increase in the number of leads for Daikin dealers across the country."

Astra theme was updated on January 14, 2025

The Astra theme was last updated on 2025-01-14.

"Updated: 2025-01-14 05:45:59"

Ray Rosenbaum is Chief Insights Officer

Ray Rosenbaum holds the position of Chief Insights Officer at Tandem Theory.

"Tandem Theory's Chief Insights Officer Ray Rosenbaum"

Tandem Theory has 25+ client relationships

Tandem Theory maintains more than 25 client relationships.

"Client Relationships 25+"

billy weems is author on Tandem Theory website

billy weems is listed as an author on the Tandem Theory website with author URL https://tandemtheory.com/author/kingdom/

""author_name":"billy weems","author_url":"https:\/\/tandemtheory.com\/author\/kingdom\/""

Tandem Theory appeared on Inc. 5000 list five consecutive times

Tandem Theory has made five consecutive appearances on the Inc. 5000 list of fastest-growing companies.

"contributing to Tandem Theory's five consecutive appearances on the INC 5000 list"

Purina operates 36 brands

Purina has 36 brands in its family of brands.

"We're helping Purina grow its customers through a personalized CRM program across 36 brands"

Tandem Theory executive shared insights with QSR Magazine on gamification

Tandem Theory's Chief Strategy Officer was interviewed by QSR Magazine about gamification in restaurant marketing

"Megan Flynn, Chief Strategy Officer at Tandem Theory, shared with QSR Magazine how gamification can change the game for modern restaurant marketing."

Tandem Theory serves food service and retail brands

Tandem Theory helps food service and retail brands gain new customers through conversion-focused analytics, creative, and media services.

"Tandem Theory helps leading food service and retail brands gain new customers and grow existing ones through conversion-focused analytics, creative, and media"

Tandem Theory specializes in data-driven insights

Tandem Theory specializes in data-driven customer insights and custom marketing solutions for leading consumer brands.

"Tandem Theory, a Dallas-based firm specializing in data-driven customer insights and custom marketing solutions for leading consumer brands"

Tandem Theory offers data-driven gamification services

Tandem Theory provides data-driven gamification services to help businesses with marketing strategy and customer engagement

"Learn how Tandem Theory can help you leverage this powerful tool for your business."

Megan Flynn Named to Dallas Business Journal C-Suite Awards

Tandem Theory Chief Strategy Officer Megan Flynn was recognized by Dallas Business Journal with a C-Suite Leader Award in February 2025.

"Tandem Theory is proud to announce that its Chief Strategy Officer (CSO), Megan Flynn, has been recognized by the Dallas Business Journal (DBJ) with a prestigious C-Suite Leader Award."

Chick-fil-A starts corporate meetings with prayer

Chick-fil-A begins their corporate meetings with prayer.

"Chick-fil-A still starts corporate meetings with a prayer."

Limited AI implementation roadmaps

Only 25% of business leaders have a roadmap for AI implementation.

"only 25% have a roadmap for doing it right"

Tandem Theory is a marketing and technology company

Tandem Theory operates as a marketing and technology company.

"We are a marketing and technology company."

Tandem Theory published business culture article

Tandem Theory published an article titled 'Owning Your Ethos: Culture, Conviction and Business Performance' on April 25, 2025.

"Owning Your Ethos: Culture, Conviction and Business Performance ... April 25, 2025"

Daikin is the world's largest HVAC company

Daikin is the world's largest HVAC company.

"We're helping Daikin, the world's largest HVAC company"

Over one billion new social media users in two years

Over a billion new social media users entered the marketplace in the two years prior to September 2022.

"With over a billion new social media users entering the marketplace in the last two years"

Tandem Theory operates website at tandemtheory.com

Tandem Theory is the provider name associated with the website tandemtheory.com

""provider_name":"Tandem Theory","provider_url":"https:\/\/tandemtheory.com""

Tandem Theory is based in Dallas, Texas

Tandem Theory is headquartered in Dallas, Texas with employees in 18 states.

"Based in Dallas, Texas, Tandem Theory is a five-time Inc. 5000 Fastest-Growing Company with Theorists in 18 states and counting."

Madonna Jansen is an author for Tandem Theory

Madonna Jansen has author status on the Tandem Theory website with a dedicated author page.

""author_name":"Madonna Jansen","author_url":"https:\/\/tandemtheory.com\/author\/madonna-jansen\/""

Tandem Theory focuses on customer conversion and growth

Tandem Theory helps brands convert new customers and grow existing customer relationships.

"We help leading brands convert new customers and grow existing ones through analytics, strategy, creative, media, and technology."

Tandem Theory offers media services

Tandem Theory's media team provides services including media campaign strategy, media mix planning & buying, programmatic media buying, media optimization modeling, media test design & reporting, and local franchisee self-serve platforms.

"Our media team leverages leading-edge data modeling and media decisioning technology to design high-conversion media programs across online, offline, social, email, and SMS channels."

Tandem Theory Headquarters Location

Tandem Theory is a full-service marketing agency headquartered in Dallas, Texas.

"Tandem Theory is a full-service marketing agency based in Dallas, Texas."

Tandem Theory AI-Native Marketing Operations

Tandem Theory integrates AI-native workflows into marketing operations, using large language models to accelerate strategy, creative development, and campaign execution.

Tandem Theory Version Zero Model

Tandem Theory pioneered the Version Zero model, delivering three complete strategic or creative options to clients before the kickoff meeting, enabling faster iteration and reducing time-to-market.