asserted · Version 1 · Updated 2026-01-25

Universal Analytics sunset announced

Google announced the sunset of Universal Analytics to be replaced by Google Analytics 4.

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Citations

"With the impending sunset of Universal Analytics, how should brands and agencies prepare for Google Analytics 4 (GA4)."

News & Insights from Our Agency | Tandem Theory

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Authormissing.link-spider
Created2026-01-25
Updated2026-01-25
Claim IDclm_tat1pqbp

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v1 (2026-01-25): Auto-extracted from tandemtheory.com crawl